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2021 Lexus RC F Fuji Speedway Edition debuts, but only 60 will be built

This generation of the Lexus RC (launched as a 2015 model) can’t be long for the world, but itÂ’s coming back around for the 2021 model year with some fresh new gear. The biggest news is the introduction of the RC F Fuji Speedway Edition. ItÂ’s limited to just 60 units and takes after the RC F Track Edition that debuted last year. Just like the Track Edition, the Fuji Speedway Edition adds Brembo carbon ceramic brakes, a titanium exhaust and has gone through an extensive weight savings program that includes a big dose of carbon fiber. The hood, roof, wing, front spoiler, rear-seat partition and bumper reinforcement are all made of carbon fiber. All these weight savings help the 0-60 mph time fall to 3.96 seconds, down from the 4.2 seconds of the standard RC F. YouÂ’ll be able to tell itÂ’s the Fuji Speedway Edition by its exterior paint and interior colors. It only comes in Arctic Blast Satin or Cloudburst Gray. Lexus provided one photo of the car in Arctic Blast Satin, but weÂ’re not getting the full effect here. ItÂ’s a new semi-matte paint finish thatÂ’s debuting on this special edition car. The satin finish is similar to the matte paints weÂ’ve seen on Lexus cars previously, but now itÂ’s durable enough to be run through automatic car washes without issue. When we drove the GS F 10th Anniversary Edition (equipped with LexusÂ’ previous generation matte paint) last year, Lexus specifically told us that it canÂ’t be run through a car wash. With this RC F, you can skip the hand wash if you donÂ’t feel like it. Every Fuji Speedway Edition car will also come with a Circuit Red leather interior and Alcantara accents. Red carbon fiber trim is added to make the interior feel even more special. As a final touch, Lexus is including a limited production MSTR watch with each car. It has Fuji Speedway and F logos, and also features red stitching on its band to match the interior. Lexus has given the standard RC F a couple worthwhile upgrades, too. Android Auto is now in the picture, joining Apple CarPlay and Amazon Alexa. Additionally, Lexus has made blind-spot warning with rear cross-traffic alert standard, alongside heated exterior mirrors and a memory driverÂ’s seat. Lexus also made parking sensors part of the Premium Package. Pricing is not yet available, but expect the Fuji Speedway Edition to come in around the $97,675 base price of the Track Edition. It might be even more considering the special paint Lexus added this year, too. Related video:

Lexus teases F version of LC luxury coupe

We at Autoblog adore the Lexus LC. It's a truly spectacular grand tourer with concept car looks and your choice of either one of the best modern V8s or a sophisticated hybrid. But it seems Lexus thinks it can do even more with the LC, as indicated by this Instagram teaser of what seems to be an LC in front of the F logo of the Lexus performance brand. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We're pretty confident it's the LC. It's definitely a coupe, and the only other Lexus coupe, the RC, already has a full-blown F variant. And while there's not much that we can make out, there do appear to be some styling tweaks, such as a big center bulge in the hood like on the RC F and IS 500. The question of course is whether this will be another maximum-performance F model, or if it will be something more focused on some style and mild upgrades such as an F-Sport trim. If it's a full LC F, expect significant suspension and brake upgrades, as well as some kind of power improvement. The thing is, the LC 500 already features effectively the most powerful V8 Lexus has on offer, the 471-horsepower 5.0-liter V8. Rumors have said Lexus may have a high-output version of the twin-turbo V6 from the LS in development, with potentially more than 600 horsepower, which would also be used for an LS F. Certainly the caption, "Highest expression of performance," suggests it could be something pretty serious. If it's an LC F-Sport, it will likely be a suspension and styling package, leaving the 5.0-liter V8 unchanged. Expect front and rear spoilers, stiffer springs and such. It might even be offered with the hybrid. Whether any of this is ideal for the LC is of course up for debate. Many of us on staff feel that the LC 500 is about perfect as a grand tourer, and something unique in a market full of ever-more extreme luxury sports cars. But we're also not the ones buying LCs, and luxury buyers like to be able to say they got the version of a car with the most or the best, whether or not that necessarily suits the car. But hey, we've loved other F models in the past, like the RC F and GS F, so an LC F could be pretty awesome, too. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Lexus LC 500 Convertible Walkaround

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.