2006 Lexus Is 350 on 2040-cars

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2018 Lexus LC 500 Prototype First Drive

Chief executives aren't normally as candid as Akio Toyoda was last week. At the launch of hot new Lexus LC 500 coupe at the Detroit Auto Show, the chief executive of Lexus and Toyota and grandson of the company's founder, said that he'd received letters telling him that his Lexus luxury brand cars were dull and boring and that he agreed. "I took them to heart," said this tiny and forceful boss, "and I'm ensuring that the word 'boring' and 'Lexus' will never occupy the same sentence ever again." But boring has been an ongoing problem for Lexus. And for the last year I've been involved in trying to help solve it. Let me explain. Akio has made his extraordinary "Lexus is Boring" speech before. That was five years ago on the windswept golf courses at the Pebble-Beach Concourse d'Elegance at the launch of the fourth-generation GS sedan. With its new-look spindle grille, basking-shark air intakes, and razor-edged curves, GS was the first of the new-look Lexus models, but Akio still wasn't happy. In 2011, after 11 consecutive years of premium market leadership in America, Lexus had lost it to the Germans. Mercedes-Benz, BMW, and Audi didn't just build better looking cars, but more interesting and more fun-to-drive cars. "We're not just making a coupe, we're creating a new generation of Lexus." Lexus' shtick of reliability, immaculate-quality, hybrid gas-efficiency, golf-bag trunk optimization, and specification-adjusted value didn't cut it anymore. Akio, a keen race driver and petrolhead enthusiast, knew his cars needed a dynamic shot in the arm and a smoldering love affair with right-brain desirability. In short, he wanted Lexus engineers to build a car to bring a smile to drivers' faces. A tall order, then. And one which Koji Sato, deputy chief engineer on the LC had to consider carefully. As he says: "Akio's Pebble Beach speech was the starting point; we're not just making a coupe, we're creating a new generation of Lexus." With such a brief, and Akio's legendary peppery opinions in mind, Sato came up with a radical idea. Reckoning that sometime in-house teams can look so much in-house that they become blinkered, he decided he needed to open things up and recruit a team of outsiders. So, for the last year I, along with a small team of hand-picked journalists, race drivers, and keen-driving dealers, have been part of Sato-san's 'irregular army'. Why me? It's a good question.

Lexus celebrates 10 years of F performance

RC F and GS F are getting special editions. To celebrate 10 years of f performance. Only 240 of the RC F will be produced, a number chosen because there are 240 Lexus dealers in the U.S. Transcript: RC F and GS F are getting special editions to celebrate 10 years of f performance. Both cars are finished in a matte paint called nebula gray. The wheels are painted in a gloss black and the brake calipers are painted a bright blue to match the f brand's colors. They each get bright blue leather seats with gray accents and blue suede shift knobs. Sadly, they don't get any performance upgrades over the normal models, but they are visually striking. These 10th-anniversary edition cars are extremely limited production. Only 240 of the RC F will be produced, a number chosen because there are 240 Lexus dealers in the U.S. Only 100 of the GS F will be sold. They'll be available for purchase this summer, but Lexus hasn't finalized pricing for the cars. Lexus Performance Autoblog Minute Videos Original Video

Lexus RZ 450e EV revealed, with sports car concept and more

Toyota just showed a huge number of concept cars as a preview of what it has planned for the future through 2030. Naturally, Lexus is a significant part of that, and it had its own group of vehicles to show including the production RZ 450e. Not only that, the company announced it would have a full line of electric cars with the goal of having all of its sales in North America, Europe and China be electric. By 2035, Lexus will only sell electric cars. Leading the lineup of future electric cars is the production RZ 450e. Unfortunately, no specifications were given. It looks very close to the LF-Z concept car from earlier this year, but with some of the more fiddly detailing cleaned up, and some of the character lines actually amplified. We wouldn't be surprised if it's closely related to the Toyota bZ4X under the metal. The other vehicles shown were concepts that likely preview future Lexus models. The showstopper is the Electrified Sport. It has exaggerated curves, an incredibly long nose and looks remarkable. Lexus said it should have some eye-catching performance, too. It's apparently inspired by the LFA, and should be able to reach the 60 mph mark in the low 2-second range. And speaking of range, the company estimated a range of around 435 miles, and power could potentially be supplied by solid-state batteries. The other two vehicles shown were a sedan and an SUV, simply called the Electrified Sedan and Electrified SUV. The sedan shares styling cues with the sports coupe, but naturally toned down a bit. The Electrified SUV looks like a boxier, larger version of the RZ. Proportionally, it looks like it may have three rows of seats, and it seems like it could be the next electric Lexus after the RZ. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.