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Lexus ES gets a tech-focused mid-cycle update for the 2022 model year

Lexus traveled to the 2021 edition of the Shanghai Auto Show to unveil the updated ES. Scheduled to launch as a 2022 model, the sedan ushers in a long list of handling, comfort, and technology improvements. Most of the major changes are found in the cabin, where the ES finally receives a touchscreen-based infotainment system. Entry-level models ship with an 8.0-inch screen, while upmarket versions receive a 12.3-inch display. Both are positioned 4.3 inches closer to the front passengers; it was easier to move the screen than to give buyers longer arms. The touchpad-like remote interface located on the center console, next to the gear selector, remains. Lexus also updated the technology motorists can't see but regularly rely on. The Lexus Safety System+ 2.5 suite of electronic driving aids comes standard across the line-up, and improvements to the camera and the millimeter-wave radar increase the pre-collision system's response range. Intersection Turning Assist, which can detect if the driver is about to turn in front of an oncoming car or a pedestrian, joins the roster of safety systems. Also new are Emergency Steering Assist, Curve Speed Reduction, and a function that automatically increases the car's speed if the driver is about to pass a slower car. Lexus points out it made its Lane Tracing Assist feature smoother, too. Although the ES has traditionally leaned towards the comfort side of the luxury sedan scale, Lexus made small but meaningful tweaks to improve handling with the help of Toyota president Akio Toyoda, an enthusiast who regularly races a Supra. Engineers fitted a new rear suspension brace to increase torsional rigidity and stability, while the non-hybrid model's brake master cylinder and brake booster were redesigned to provide a more linear feel. Every ES gets a bigger brake pedal, and hybrids benefit from improved pedal feel, according to the company. Subtle exterior revisions, such as a redesigned grille and new-look headlights, set the 2022 ES apart from the outgoing 2021 model. New paint colors and additional wheel designs round out the list of major exterior updates. Lexus added a hybrid F Sport model to the portfolio. Called ES 300h F Sport, it gains a mesh grille with a dark frame, a spoiler on the trunk lid, 19-inch wheels, and an array of sporty-looking interior accents. Motorists who want a bit of go with their show can order the optional Dynamic Handling Package (DHP) available only on the V6-powered ES 350 F Sport.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus in no hurry to be a big player in China

For a while now, China's spiraling wealth, population and development has had the world's luxury automakers in an expansionist fervor, with many executives exhibiting the sort of gleefully maniacal behavior historically reserved for gold-rush prospectors. Yet Toyota, of all companies, is exercising a surprising amount of caution in the Asian nation.
As The Wall Street Journal notes, Toyota's premium brand, Lexus, sold all of 64,000 vehicles in China last year, while BMW cleared its books of 326,000. In fact, it didn't even bother entering the market until 2005, while rival Audi built its first car in the market a decade and a half earlier. Even now, Lexus doesn't build any vehicles in China, and with the country's notoriously high tariffs on imports, that's a major disadvantage. Yet the business daily quotes Lexus executive vice president Mark Templin as saying that the brand is nowhere near ready to start building cars in the market. "We're not having those discussions about when we're going to go to China... We have a lot of work to do before we get to that point."
Part of that work includes establishing a more expansive dealer network - Lexus only had 99 stores as of 2012, while rival Mercedes-Benz had over two-and-a-half times as many, and it's still expanding. Adding a lot of dealers without having a goodly number of competitively priced offerings for them to sell may seem like an odd strategy, but Templin tells the WSJ that the goal is to "cultivate our image for quality and customer service and let the customers that we have go tell that story for us."