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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

2016 Lexus RC 200t Quick Spin

Cars like the BMW 4 Series, Cadillac ATS coupe, and Audi A5 exist not as volume cars, but as aspirational products designed to draw in the young and the young at heart. The humble four-cylinder turbo, offered in each car listed above, provides an accessible point of entry for lifestyle buyers that want the statement of a sporty coupe without the eagerness, fuel inefficiency, or cost of a big six-cylinder engine. Now, Lexus is throwing its hat in the ring with a turbocharged version of its polarizing RC coupe. We took the new RC 200t out for a day on the winding roads of the Pines to Palms Highway near Palm Springs, CA, and found that while Lexus' new engine will draw new customers, they probably won't like what they find. Driving Notes The RC joins the IS, GS, and NX as members of Lexus' four-cylinder turbo clan. There's 241 horsepower and 258 pound-feet of torque on offer here, numbers that compare favorably with the BMW 428i (240 hp and 260 lb-ft) and Audi A5 (220 hp and 258 lb-ft). None of that matters, though, because the turbocharged RC is easily the slowest car in its class. You'll struggle to keep pace with stuff like the Hyundai Veloster Turbo. The RC 200t somehow takes 7.3 seconds to get to 60 miles per hour. That's a second slower than the A5, and over half a second slower than the 4 Series or Cadillac ATS. You can't drive a car that looks as wild as this and take that long to get to 60. Blame it on the RC's 3,737-pound weight. Lexus only saved 11 pounds by switching out a 3.5-liter V6 for the 2.0-liter turbo. The BMW and Cadillac both weigh well under 3,500 pounds. Even the RC's four-door fraternal twin, the IS 200t, is 150 pounds lighter (and only takes 6.9 seconds to get to 60). The RC needs a diet, plain and simple. If Lexus truly wants to compete against the Germans and Cadillac, a snappier transmission is in order. Like the GS we talked about yesterday, the Aisin eight-speed is fine on upshifts – it's still not as fast as the 4 Series' ZF eight-speed auto – but it suffers when it's time to change down. Around town, it's less of a problem, but on the twisty mountain roads outside of Palm Springs and on the freeways, the RC's gearbox kept tripping over itself. We'd love to see what the 2.0-liter turbo engine could do in a lighter car, because it's a real charmer. The broad 1,650-to-4,400-rpm torque peak gives drivers a lot of space to play, although the RC does feel flat-footed as you crest 5,000 rpm.

2014 Lexus CT 200h F Sport

The idea of the Lexus CT 200h F Sport intrigues me. A compact, premium, efficient hatchback with an added dose of sportiness? Sign me up. It's why I'm still crossing my fingers for Volkswagen to sell the Golf GTD on our shores (though recent reports on that front are bumming me out). And judging a book by its cover, this Lexus certainly looks like it could be an interesting proposition.
Lexus first launched the CT for the 2011 model year, and for 2014, the little hatch has been given a makeover, now proudly wearing the company's new spindle grille, for better or worse. When we reviewed the CT after its launch, executive editor Chris Paukert called it "handsome, well screwed together," and "one of Toyota's boldest offerings in years." That may have been true, but after a slight makeover and some fresh new F Sport duds, I'm wondering if the CT proposition isn't looking a little more unfortunate than before.
Driving Notes