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Check out this awesome Lexus manga art with exploding cities and dragons galore

Lexus just did something a bit different, and it has to do with manga art. The headliner piece is the Lexus LC 500 with the masked warrior crouching on top of it, seen above. We think it's objectively awesome, as the car autonomously races away from an exploding city. The LC 500 was drawn by Bulgarian artist Daniel Atanasov. He says it's "heavily influenced by Japanese culture. The main character is wearing an oni mask, which in Japan are worn at festivals to protect from evil spirits. He is holding a nodachi sword (a type of Samurai sword), and the pose of the character has been influenced by martial arts." Atanasov says the LC 500 is self-driving, controlled by the character on top of the car. Next up is a drawing of a Lexus ES driving amongst dragons. We're not so sure how long the car will last in that landscape ... perhaps an LX 570 would be the more prudent choice for bombing through a rocky desert. This one blends manga with classical paintings from the west, making it more of a hybrid. It was drawn by Tim Kong — he says he chose to draw dragons in order to "highlight the brave design of Lexus cars." Lexus' last commission is of the UX. This one is much simpler, with fewer things going on in the background. There is simply a girl and her Lexus UX in the dunes as the sun sets. It's rather calming and warm in nature compared to the first two drawings. The artist, Yishan Li, says she drew the UX like this because this is where she envisions taking it if she owned one.

Lexus launching new Crafted Line special editions at Pebble Beach

Over the course of the past 25 years, Lexus has done one heck of a job winding its way into the luxury automobile market previously dominated by the Germans. And now it aims to take another step into the luxury arena with The Crafted Line by Lexus.
Set to debut at Pebble Beach later this month, the Crafted line offers the Storm Trooper treatment with high-contrast white paint and black trim. The interiors are done up in two-tone black and red, and Tumi has done up a special set of luggage to match.
The special edition will be available on the ES350 as well as the F Sport versions of the LS460, GS350, IS250 (in both rear- and all-wheel drive) and RX350 AWD. Each will be limited to around 1,000 examples (give or take, depending on the model), with pricing set to start at around $42,000 for the ES pictured above. Scope out the full details in the press release below.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350