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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus fans vote Solar Flare for new RC F hue

What's in a name? When it comes to model nameplates, quite a lot, and automakers go to considerable lengths to find just the right one. Same goes for the names of the colors in the catalog (save for maybe the Rape Yellow in the extensive Bugatti palette), but every once in a while, an automaker will open it up for suggestions from the public.
SRT did that when it introduced a new shade of blue for its Viper, as did Chevy for the pale green on the Volt. And last month, Lexus followed a similar path when it asked fans on Facebook to come up with a name for the new shade of orange for the RC F.
Fans suggested names like Tangerine Flame, Outrageous Orange and Fiery Orange, but ultimately the winning submission that Lexus selected was Solar Flare. The name was suggested by five individuals and will now enter the catalog of colors for the new luxury muscle coupe with its 450-horsepower 5.0-liter V8.

More 2022 Lexus NX teaser photos show the SUV moving upscale

Lexus has released two additional teasers for its soon-to-debut NX, this time on Twitter. Emphasizing its Japanese roots — the first image was shot in front of Mt. Fuji — one image shows the silhouette of the NX against an Edo-era-style temple. Despite the dark profile, however, we do get a few more clues as to what the luxury crossover will look like. The second-generation NX largely keeps the same shape as the outgoing model, but the A-pillar looks a bit more sharply raked. The hood also appears to have a raised center area towards the nose, indicating a more prominent grille. A third image shows the car in (or Photoshopped in) a more tropical setting. It depicts a jutting jawline that is only available if you order the NX's F Sport package. However, those would typically be accompanied by a small F Sport logo on the fender, which this car lacks. So perhaps all models will now have more upscale-looking front fascia (or F Sport models won't have that fender badge). One major improvement are the wheels. The teasers show elegant, thin-spoked rollers befitting of a Lexus, rather than some of the cheap-looking alloys from the current generation that would look just as at home on a Toyota or Subaru. Typically, wheels of this ilk would only be available on a higher-spec RX and pricier Lexus vehicles. Though these likely come with a higher trim level, it's at least nice to know a classier option will be available. Overall it's still not much to go on. But combined with the redesigned rear shown in a previous teaser and the expected technological improvements inside, it should move the NX line into more deluxe territory. Lexus will debut the next-generation NX online on June 11. The streaming event will take place on the Lexus website starting at 11 a.m. Eastern time, 8 a.m. Pacific.