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Lexus reaches 10 million sales since its inception 30 years ago

Almost immediately after Matt Farah's famed second-generation LS400 became the million-mile Lexus, the Japanese luxury brand is celebrating another major milestone: Lexus has now sold 10 million vehicles globally. The Toyota luxury division, whose first car debuted 30 years ago at the 1989 North American International Auto Show in Detroit, famously pursued "perfection" when it came to build quality and ownership experience. The smooth, V8-engined LS400 was quickly followed by smaller additions to the lineup, and in the time Lexus has been around, it has sold a wide range of vehicles, from the Camry-related ES line and Land Cruiser-related SUVs to the LFA supercar. While the LS was sold in Japan as the Toyota Celsior, the ES as the Toyota Windom and the IS as the Toyota Altezza, not all Lexus models have had a Toyota-badged equivalent, and as Japan-market Lexus sales officially began in 2005, the corresponding Toyota model lines were ended and succeeded by their Lexus counterparts. With the RX400h SUV, Lexus introduced its first hybrid model in 2005. Since then, Lexus says it's sold 1.45 million hybrid vehicles, and it currently has 11 hybrid models on offer around the world. With 698,330 global vehicle sales in 2018 constituted a 4.5 percent increase from 2017, hybrid sales jumped nearly 20 percent for Lexus in that time. 2018 marked the company's best-ever global sales. Related Video:

2020 Lexus LS 500h Drivers' Notes Review | Be it blue or red, it's excellent

This is not your grandmother's gold Lexus LS. It's not your other grandmother's hybrid, either. The 2020 Lexus LS 500h represents the biggest step forward in terms of driving dynamics, style and pure luxury for a model line that has largely been known for dependability and craftsmanship. It should satisfy those elements too, but now, there's a lot more to tickle the right side of the brain.  We got a chance to sample two different LS 500h versions: one blue, one red; one with a $12,250 Luxury back seat package, one without; one in Oregon and one in Michigan. The blue car hit the register with a sticker of $107,355, including enhanced accident avoidance tech, an adaptive air suspension, 20-inch wheels, a massive head-up display, a 23-speaker Mark Levinson system, and a few trim upgrades. The red car was similarly equipped apart from optional 19's and swapping a $3,730 Interior Upgrade package that basically has the same front seat and trim upgrades as the $12,250 Luxury package, but leaves the back seat be. Both provided far more equipment for the money than the German competitors would.  lexus-ls500h-red-1 View 4 Photos Senior Editor, Green, John Beltz Snyder: I already miss the Matador Red LS 500h we had in Michigan. I had it for a full week and genuinely enjoyed it. It's a hybrid, and a really good one, providing efficiency when you want it and plenty of power when you need it. I found all the modes genuinely useful. Normal is well balanced. I used Eco when I was stuck in traffic to safe fuel. The Comfort mode helped keep my carsickness-prone wife happy when we ran around town together. Sport is very satisfying, but not so hardcore to make it a niche use case. Sport+ is the best way to enjoy the lovely song of the 3.5-liter V6, but still wasn't so extreme to relegate it to the briefest moments of passionate driving. Once I got used to the placement of the mode selector — on the right of the instrument cluster housing, which helps keep your eyes forward — I made good use of it. The LS hybrid has that trick transmission — a magical union of CVT and four-speed automatic — as part of the Multi-Stage Hybrid System that won our Tech of the Year award as tested in the Lexus LC 500h back in 2018. It's a sweet complement to the soulful V6 underhood, and provides a nice experience when left to its own devices or when using the paddle shifters to switch among 10 effective gear ratios. It works quickly, smoothly, and efficiently all at once.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350