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The next steps automakers could take after sales drop again in April

DETROIT (Reuters) - Major automakers on Tuesday posted declines in U.S. new vehicle sales for April in a sign the long boom cycle that lifted the American auto industry to record sales last year is losing steam, sending carmaker stocks down. The drop in sales versus April 2016 came on the heels of a disappointing March, which automakers had shrugged off as just a bad month. But two straight weak months has heightened Wall Street worries the cyclical industry is on a downward swing after a nearly uninterrupted boom since the Great Recession's end in 2010. Auto sales were a drag on U.S. first-quarter gross domestic product, with the economy growing at an annual rate of just 0.7 percent according to an advance estimate published by the Commerce Department last Friday. Excluding the auto sector the GDP growth rate would have been 1.2 percent. Industry consultant Autodata put the industry's seasonally adjusted annualized rate of sales at 16.88 million units for April, below the average of 17.2 million units predicted by analysts polled by Reuters. General Motors Co shares fell 2.9 percent while Ford Motor Co slid 4.3 percent and Fiat Chrysler Automobiles NV's U.S.-traded shares tumbled 4.2 percent. The U.S. auto industry faces multiple challenges. Sales are slipping and vehicle inventory levels have risen even as carmakers have hiked discounts to lure customers. A flood of used vehicles from the boom cycle are increasingly competing with new cars. The question for automakers: How much and for how long to curtail production this summer, which will result in worker layoffs? To bring down stocks of unsold vehicles, the Detroit automakers need to cut production, and offer more discounts without creating "an incentives war," said Mark Wakefield, head of the North American automotive practice for AlixPartners in Southfield, Michigan. "We see multiple weeks (of production) being taken out on the car side," he said, "and some softness on the truck side." Rival automakers will be watching each other to see if one is cutting prices to gain market share from another, he said, instead of just clearing inventory. INVESTORS DIGEST BAD NEWS Just last week GM reported a record first-quarter profit, but that had almost zero impact on the automaker's stock. The iconic carmaker, whose own interest was once conflated with that of America's, has slipped behind luxury carmaker Tesla Inc in terms of valuation.

2019 Lexus NX F Sport gets the Black Line treatment

Lexus is debuting a limited-production NX F Sport Black Line edition at the 2019 Chicago Auto Show. Set to be sold for the 2019 model year only, the Black Line is essentially an appearance package with some added equipment as well — Lexus previously made a Black Line version of the RC coupe with similar results. The package takes a normal NX 300 F Sport and jazzes it up a bit. The NX in this spec is equipped with a 2.0-liter turbocharged four-cylinder making 235 horsepower and 258 pound-feet of torque. Forged 19-inch chrome wheels and a faux carbon bodyside graphic are the main exterior changes. Only three colors will be available for the Black Line, including black, silver and the white you see here. The interior gets colors to complement the exterior, with two-tone white and black seats. A black headliner is standard, as are unique Black Line floor mats, cargo mats and key fob gloves. Extra equipment comes in the form of a new Mark Levinson 14-speaker, 835-watt audio system. This audio setup isn't available on any other version of the NX crossover. Beyond that, the Black Line is a fully-loaded NX with nearly all of the available option boxes checked. Notable upgrades include navigation, blind-spot monitoring, heated/cooled seats, an auto-dimming mirror and moonroof. Lexus is limiting production to 1,000 units for this special edition, which will be arriving in dealerships in February — as in, right about now. It's available in either front-wheel or all-wheel drive. The front-drive version goes for $49,600, while all-wheel drive will run you $51,000 including destination charges. Related video:

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.