2012 Lexus Gx 460 4wd 4dr on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Lexus GX 460 SUV gains technology on the road, and off of it

Lexus has updated its GX 460 SUV for 2020. The GX 460 is one of the longer-running SUV models on the market, as it was originally unveiled around a decade ago and it's still based on the sturdy Toyota Land Cruiser Prado, which is a touch more compact than the U.S. market Land Cruiser. The refresh gives the model some new touches to keep it in line with other current Lexus products, including a more contemporary spindle grille and new headlights, but it's restyled along the same moderate lines as the previous updates the GX 460 has received during its tenure. There are color and trim adjustments, including the addition of very red leather, but the powertrain remains the same: the 301-horsepower 4.6-liter V8 with 329 lb-ft or torque. But still, the ladder-frame GX 460 has off-road agility thanks to its Prado DNA, and those capabilities are now enhanced with a new Off-Road Package made available on the Luxury trim level. Cameras feed to multi-view and panoramic monitors to give the driver a better idea of the vehicle's surroundings off the beaten path, and Crawl Control and Multi-Terrain Select make it easier to handle the surfaces underneath the GX 460. Crawl Control keeps the vehicle progressing steadily in low range, also utilizing what Lexus calls "virtual" locking diffs. The GX 460's drivetrain comes with a Torsen limited slip differential, too. Multi-Terrain Select regulates wheelspin and can be automatically set to perform best in mud, sand, loose rocks or other driving surfaces. There's also downhill assist and hill-start assist as well as active traction control and vehicle stability control. As for on-road safety, Lexus has made its Safety System+ suite standard, and it comprises a Pre-Collision System together with pedestrian detection, lane departure alert, automatic high beam control and high-speed dynamic radar cruise control. Our test of the 2018 model lamented the lack of the latter in standard specification, but that matter has now been addressed. For on-road comfort, there's also the Kinetic Dynamic Suspension System, or KDSS, and an available adaptive variable suspension that has electronic control instead of just a fluid-based setup as in the KDSS. Any pricing adjustments have not yet been announced.

Forget LCD displays, the Lexus UX concept has hologram orbs

Two weeks ago, Lexus revealed the UX concept for the Paris Motor Show. The company only showed one photo of the exterior, but did give a generic description of the interior, saying it would have "imaginative technologies for an immersive driver experience." Now we know what that means: holograms! Yes, Lexus has done about the only thing that can impress in this world of high-resolution automotive displays – it brought instruments and infotainment into the third dimension. In the process it has somewhat reimagined the way occupants interact with the car as well. We're guessing the name UX, which stands for user experience in the tech world, was intentional. The large crystal-shaped box in the center console stands out immediately. The company says the box will display climate control and infotainment options in full 3D for the driver and passenger. The instrument cluster gets the hologram treatment as well with an orb floating in the middle and the ability to display both analog and digital information. No word on whether a small, blue Princess Leia will appear in the console asking for help. The UX's interior has a few other nifty surprises. The windows are electrochromic, so they can be darkened as needed (similar tech is already in use on some car roofs). The passenger side of the dashboard has a large, finned sound bar that can be removed. We're not entirely sure the thinking behind that feature, but we suppose it would be nice as a stereo for a picnic or a day at the beach. To cap things off, Lexus included the concept car staples of touch-sensitive buttons and side-view mirror cameras. As for when you'll see hologram displays in future Lexus models, we have no idea but wouldn't count on them coming anytime soon. We have a more optimistic view of the Lexus UX concept itself. With crossovers as popular as ever, we expect to see an attractive production model with these bulging fenders and a steeply raked windshield in a year or so. Related Video: Image Credit: Lexus Design/Style Paris Motor Show Lexus Technology Emerging Technologies Infotainment Crossover 2016 paris motor show interior design lexus ux concept