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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

US buyers show little interest in big hybrids

The idea of producing large, luxury-vehicle hybrids is turning into a "what were they thinking?" exercise in futility, USA Today reports. General Motors is discontinuing hybrid versions of the Cadillac Escalade, Chevrolet Tahoe and GMC Yukon SUVs, while Mercedes-Benz and Toyota's Lexus division are doing the same with their S-Class hybrid and LS hybrid sedans, respectively. The culprit? Big price increases for fuel economy improvements that border on the unimpressive. Granted, the Escalade hybrid gets 31 percent better fuel economy than the standard version, but that still maps out to a combined fuel-efficiency rating of just 21 miles per gallon. That can be seen as a worthwhile increase, if it didn't cost over $8,000 extra. The 2014 Escalade Hybrid, for example, starts at $74,425 while the non-hybrid can be had for $66,295. Meanwhile, the Lexus full-size hybrid costs $6,000 more than the regular version but only gets 1-2 mpg better combined fuel economy. The result of all these high costs? Low sales. Through April, GM sold 82 of its hybrid SUVs and pickups, down from 541 a year earlier. And the LS hybrid sales were in single-digit territory for April. That isn't stopping Lexus from promoting its hybrids as the right solution (with the wrong facts), though. There are still automakers giving big hybrid vehicles a shot, though. Nissan's Infiniti division is selling a hybrid version of its QX60 and says an impressive 10 percent of QX60 buyers choose the hybrid, which costs just $3,000 more. Looks like money talks. Featured Gallery 2015 Cadillac Escalade: First Drive View 35 Photos News Source: USA TodayImage Credit: Copyright 2014 Brandon Turkus / AOL Green Infiniti Lexus Mercedes-Benz Hybrid lexus ls gmc yukon mercedes-benz s-class infiniti qx60 chevrolet tahoe

Recharge Wrap-up: Grimsel electric car breaks acceleration world record, electric Ford Raptor ATV debuts

An all-electric version of the Ford F-150 SVT Raptor is now available... as an ATV. Made by Caddyshack Golf Cars, it features officially licensed Ford badging borrowed from the super-macho pickup. It has a lifted chassis with leaf springs in the front and rear, hydraulic shocks and off-road tires. Powered by a 48-volt motor, it can do 0-25 mph in 2.9 seconds. Range is an estimated 30 miles - plenty to get you through 18 of the most rugged holes of golf you've ever played. Caddyshack also offers other miniature electric Fords, including a Shelby GT500, Shelby Cobra and 50th Anniversary Mustang. Read more at Green Car Reports. Lexus takes a crack at the BMW i3 in a new video from Funny or Die. In the decidedly anti-EV film, a group of guys drives to Las Vegas for a "dad-chelor party" in a Lexus CT 200h and a BMW i3. The Lexus hybrid makes it to Sin City without any problems, while the BMW's occupants need to make several lengthy stops to charge along the way, missing much of the fun. The video lampoons the inherent range limitations of the EV (the BMW group ends up driving slowly through the desert with no AC or radio to save energy), all in a well produced, if somewhat misguided, short comedy film. Perhaps they should have considered the i3 with a range extender? See the video below, or read more at Green Car Reports. Students from ETH Zurich and Lucerne University have set a new EV acceleration world record. Their "Grimsel" racing car was able to zoom from 0-100 kph (0-62.137 mph) in just 1.785 seconds in less than 30 meters (98.425 feet), crushing the previous record of 2.134 seconds. Even more impressive is that the Grimsel was built by the students themselves, as part of the Formula Student team at the Academic Motorsports Club Zurich. The car weighs just 370 pounds and provides 200 horsepower and 1,202 pound feet of torque from the four hub motors. The Grimsel uses traction control to manage torque for maximum acceleration. See the record acceleration run in the videos below or read more at Gizmag, at Electric Autosport or in the press release from ETH Zurich below. 'grimsel' breaks world record The 'grimsel' electric racing car today broke the previous world record for acceleration in electric cars. The vehicle accelerated from 0 to 100 km/h in 1.785 seconds in under 30 metres. The new record was set by students from ETH Zurich and Lucerne University of Applied Sciences and Arts, who also designed and built the vehicle.