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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Lexus designers create lunar transport concepts

NASA is working to put human back on the moon by 2024, the idea being to use it as a way station for the eventual colonization of Mars. Since those humans won't want to moonwalk everywhere, they'll need new transportation — the battery-electric Lunar Rover the Apollo astronauts left up there probably won't start. Designers at the European Advanced Design Studio for Toyota and Lexus created a few potential, and yes, fanciful, craft for getting around our satellite for Document Journal magazine's The Lunar Design Portfolio. The artwork joins a collection of articles by culture critics, philosophers, architects, and more about the issues confronting humanity's return to the mistress of tides. Out of the seven concepts, the Lexus creation chosen to appear in the issue is Karl Dujardin's Zero Gravity, which turns the automaker's spindle grille into a single-seater moto-like hovercraft capable of doing 310 mph. The Bouncing Moon Roller by Julien Marie attaches a wheel-like stabilizer to a gyroscope cell protected by a flexible graphene nanotube bubble meant for hopping over the terrain, whereas the Lexus Lunar Cruiser by Keisuke Matsuno serves land and sky by having wheels that can flip out 90 degrees to serve as ducted fans powering a drone capsule. Jean-Baptiste Henry's Lexus Cosmos isn't for the surface at all, with a Lexus mothership and Moon Explorator capable of solar system travel. The glass construction of the observatory in the Moon Explorator allows "group experience contemplation [of] Zero G," and there's even a "space swimming pool." The Mothership awaits a role in the next installment of A Space Odyssey, a glossy habitat for whatever life forms succeed humans. Astronauts might be able to launch from the mothership in the Lexus Lunar Mission craft designed by Yung Presciutti, using wings shaped like spindle grilles. Because all work and no play makes Jack a dull boy even in space, the Lexus Lunar is a 6x6 "massive transport vehicle designed to explore and discover the moon safely," meaning it can haul a few Moon Racers — both of which are also Presciutti's work —  a different kind of single-seater craft made to "jump, climb, race, and discover" the light and dark sides of the moon.

Lexus IS, new and old, and LFA to make splash at SEMA

Lexus has announced its Specialty Equipment Market Association (SEMA) show cars: a group of eight Lexus IS sedans spanning all three generations, and a 2012 LFA supercar. One of the show cars, a custom 2014 Lexus IS 350 F Sport, is a creation penned by IS fan Rob Evans, the winner of a contest to design a Lexus SEMA show car.
The standouts in the group of Lexus IS show cars, in no particular order, are a 700-horsepower 2014 Lexus IS 340 (it has a heavily modified Toyota Supra inline six swapped in, which is stroked out to 3.4 liters, hence the nomenclature change) by Philip Case and a supercharged 2004 Lexus IS 300 by Maricar Cortez. Both cars prove that oldies can be goodies - the venerable Supra 2JZTE engine, which ceased production over a decade ago, lives on in a 2014 platform, and the 2004 IS 300 gets a supercharger and remains relevant through the use of electronics, such as a back-up radar sensor, upgraded headlights and more.
Of course, the LFA by Guy S. De Alwis will be a stand out on its own, but unfortunately Lexus only provided us with a couple pictures that don't do it justice. We'll have to take a closer look at it on the show floor. Same goes for the IS penned by contest-winner Rob Evans, of which only a rendering was provided.