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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus LF-SA Concept leaks its mini self ahead of Geneva

What you see here is the Lexus LF-SA Concept, which is speeding toward a date next week with the Geneva Motor Show. We don't yet have any official details, but Lexus is apparently saying the LF-SA was "conceived as a luxurious, driver-focused vehicle, designed to address a future world that is more influenced by technology and virtual experiences," and that it "[reflects] Lexus' vision that real experience will remain ultimate luxury." We don't know how far into the future Lexus is looking with its LF-SA Concept, but it looks very small, with just two doors, meaning it's likely even more diminutive and less spacious than the entry-level luxury Buick Encore. It could be positioned below the current CT 200h, which currently stands as the smallest model from Lexus. Check out the pictures above, and stay tuned for all the official details from Geneva. Featured Gallery Lexus LF-SA Concept leaked images Design/Style Green Geneva Motor Show Lexus Coupe Crossover Hatchback Concept Cars Future Vehicles 2015 Geneva Motor Show

Lexus RX450h+ mysterious patent filing hints at plug-in hybrid

Lexus entered the hybrid segment before a vast majority of its rivals, but it has timidly stayed away from the plug-in hybrid arena. Trademark documents filed in Europe suggest that's going to change sooner rather than later. Toyota's luxury division asked the European Union Intellectual Property Office to protect the RX450h+ nameplate, and it was granted the trademark in October 2020. It noted the name will be used on "automobiles and structural parts thereof," meaning it's likely going to be a nameplate. It's a familiar one, but the plus makes a big difference. Lexus already sells a car named RX450h; it's a hybrid version of the fourth-generation RX crossover, which is its best-selling model by a significant margin. Unverified reports claim the plus after the h will denote a plug-in hybrid model that will be powered by an evolution of the gasoline-electric powertrain found in the Toyota RAV4 Prime. It will put at least 300 horsepower under the driver's right foot, and it should be capable of driving on electricity alone for approximately 40 miles, a figure which will put it near the top of its class. It'll be reasonably quick, too. Rumors are a dime a dozen in the automotive industry, and a trademark filing should never be mistaken for a promise to release the model it details, but this report is more credible than most. Lexus has previously confirmed it will release its first plug-in hybrid model in the early 2020s after shunning the technology for years, and putting the powertrain in the RX makes sense. It sells well (about 111,000 units found a home in the United States in 2019), and it's a relatively big model so it's reasonably easy to equip with a battery pack. It's worth mentioning that the smaller NX should receive the same powertrain and a similar name in the not-too-distant future, too. Lexus hasn't commented on the trademark filing, and it hasn't publicly announced plans to release a plug-in hybrid variant of the RX (pictured) or of the NX. If the report is accurate, the crossover will likely make its public debut in the coming months. Whether it will be sold in the United States remains to be seen, however. Related Video: