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Lexus TX three-row SUV coming in about 18 months

When we drove the 2018 Lexus RX 350L for the first time, we called it "generally a far superior vehicle to the GX," but also a "seemingly quick-and-dirty solution" to address the chasm in the Lexus lineup: Lack of a large, three-row SUV on a unibody chassis to counter competition like the Mercedes-Benz GLS and BMW X7. Lexus die-hards were asked to accept the compromises of the silken RX L or parachute into the truckish LX (because the GX is shorter than the RX L). Automotive News reports there's a patch coming. Sources told the outlet a model called the Lexus TX will put three-row seating for adults on a unibody architecture, debuting about six months after the three-row Toyota Grand Highlander that's expected in the middle of 2023. Bolstering that report, Toyota applied to trademark the TX name in 2009, then suspected to be a Mercedes-Benz GLK fighter below the Lexus RX. Toyota followed that up with applications for TX 350 and TX 500h in 2020. The Grand Highlander is the key piece, the TX being Lexus' version of the Toyota. We don't know how much length either vehicle will bring to showroom floors. The 2022 Highlander is 194.9 inches long, the RX 350L stretches two inches beyond that to 196.9 inches. The 2022 Toyota Sequoia is 205.1 inches long, nearly five inches longer than the 2022 Lexus LX. That gives Toyota a hair over eight inches to play with — comparing the RX L with the Sequoia, and assuming the all-new 2023 Sequoia doesn't break the measuring tape — if it doesn't want to present the Grand Highlander as merely a unibody Sequoia. Both new three-row models will be built at Toyota Motor Manufacturing Indiana, in the process of an $803 million makeover "in preparation to introduce two all-new, three-row SUVs." When the automaker announced the investment in the Princeton, IN facility, it said both models would offer seating for up to eight people, hybrid powertrains, "a semi-automated driving system — which will allow for hands-free driving in certain conditions — a remote parking system allowing the driver to park and unpark from outside the vehicle using a smartphone, and a digital key that turns a user's smartphone into their key and allows them to share it digitally." Lexus dealers no doubt have their calendars circled. The chairman of the brand's National Dealer Advisory Council told AN the TX "can't come fast enough." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.