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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2021 Lexus LC 500 Convertible Interior Driveway Test | Lexus at its best

The 2021 Lexus LC 500 Convertible is a blessing in the form of a car. Its 5.0-liter naturally aspirated V8 makes one of the best sounds in automobiledom, and one look will have anybody’s jaws on the ground. Climb inside, and the hits donÂ’t stop coming. In our specific test car, the first thing we notice are the miles of Toasted Caramel leather. ItÂ’s everywhere, and its expensive feel and quality are second to none at this price point. You can get black or red leather, but the Toasted Caramel tan is the classiest option available for the Convertible. Shades of tan on the doors, seats and headrests give it a mild two-tone look, making the color combo even more pleasing. And once you start to look closer at the intricate stitching, quilted seat bolsters, perforations and delicate piping throughout, the LC 500Â’s interior will begin to truly wow with its design. Take the door panel, for example. Rarely would we wax poetically about a door panelÂ’s design, but this one is too damn elegant to not call out. The slender and curved metal door handle looks like a sculpture, and its action is satisfyingly upscale. The checked pattern of leather in a different tone splitting the main swaths of leather is another nice touch. Little things like this can delight and bring a carÂ’s interior from above average to excellence. The LC 500 Convertible is full of these tiny delights. 2021 Lexus LC 500 Convertible View 34 Photos One rather entertaining bit is the trap door ahead of the center console that hides your roof operation switch. It makes you feel like James Bond fiddling around for a secret “eject” button each time you go to raise or lower the roof. But then you remember youÂ’re in a Japanese grand tourer, not a British sports car. Your passenger has two grab handles to hold onto should the road turn twisty, both incorporated into the carÂ’s design in a natural and classy way. The most delightful aspect of all is overall design itself. The flat plane of a dash is interrupted by a long overhanging piece that begins at the widescreen infotainment display. This leads into a physical clock and decorative trim piece, then runs all the way to the passenger side door. Below this is a second flat expanse, giving the dash a plateau look from door-to-door. Utility and usefulness is not top of mind in a convertible grand tourer, but the LC 500 is not devoid of road trip conveniences. The center armrest opens up to a decent amount of space.

Lexus electric concept car teased ahead of reveal next week

Lexus released another teaser for its upcoming unnamed concept car and also gave us an official release date. A digital world premiere is scheduled to take place on Tuesday, March 30, at 7 p.m. EDT. No new information was revealed, but the new teaser photo and video (found on Lexus’ site here) give us a better idea of what's coming. The shadowing makes it difficult to pin down, but this concept's silhouette already has us intrigued. It has the body shape of a sportback, but the ride height of a crossover.  Its nose is rather upright, and the quick view of the front reveals that the spindle grille is gone. However, some semblance of the spindle grille shape might remain — itÂ’s tough to tell in the dark shadows Lexus left us to look through, but there are jagged edges aplenty. Any kind of a massive front opening wonÂ’t be necessary for cooling, though, because this Lexus is electric. Lexus is showing off its LED lighting skills in this concept, as we can easily see some seriously exotic headlights and a light-up Lexus badge in front. Around back, thereÂ’s a similarly intriguing dashed taillight design. The gently sloping greenhouse looks like an aerodynamic design, hinting more at the electric nature of the car than we picked up on previously. We can still see the little spoiler in the back that the previous photo revealed, and the strange fin is in place, too.  Make sure to swing back in a weekÂ’s time to see the future of Lexus be fully revealed and learn all the details of what electric machine is coming our way. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.