2006 Lexus 470gx ~ Very Clean ~ Only 79,000 Miles on 2040-cars

Auto blog

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Lexus recalls 4,200 NX crossovers due to missing welds

Lexus is recalling about 4,200 units of the 2022 NX due to missing spot-welds. Announced in April 2022, the campaign includes the NX250, the NX350, the NX350h, and the NX450h+, and the Japanese company has asked its dealers to stop selling the vehicles in their inventory. Documents published by the National Highway Traffic Safety Administration (NHTSA) explain that some spot-welds might have been missed during the production process. They're located around the mounting areas for the front shock absorbers. Leaving out these welds can cause some of the other welds and the surrounding panels to weaken or crack over time, which could in turn make it possible for the front shock absorbers to separate from their mounting area. This would increase the risk of a crash by causing the driver to lose control of the vehicle. The recall includes 4,215 examples of the NX, though Lexus estimates that fewer than 1% of those are missing welds. It will begin notifying owners of potentially affected vehicles by mail on June 6, 2022. They'll be asked to take their NX to an authorized dealer so that a mechanic can check for missing welds. Lexus is still developing a solution to the problem. In the meantime, it has asked its dealers to stop selling the NXs potentially affected by the recall that are still in inventories across the nation, though as of writing only 12 units have been identified. Weld-related recalls are mercifully rare but not unheard of. In 2019, Subaru recalled 2,107 new Outback and Legacy models due to faulty welds below the cowl panel, and 293 units of the Ascent were recalled in 2018 because they were missing a series of spot welds on the B-pillar. At the time, the company explained that the 293 crossovers without the proper welds would be destroyed and replaced. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.