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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Fascinating if true: Toyota GR 86 could spawn Lexus variant

Neither the Toyota GR 86 or its Subaru BRZ platform twin are out yet, but there are already whispers of a third variant for the lightweight sports coupe. Japanese media are reporting that the GR 86 will spawn a Lexus variant, and that there's already a name for it, the Lexus UC. According to Japanese site Spyder7, the UC will stand for Urban Coupe, fitting in nicely with the Lexus UX nomenclature. It might measure slightly larger than the GR 86. The upcoming GR 86 has a length of 168 inches, but the report says the the Lexus UC could be almost a foot longer, with a total length of about 177 inches. That doesn't mean there will be any more interior room. The extra length will likely come from a heavily redesigned front and rear fascia, much more different than the GR 86 and BRZ are from each other. Lexus Enthusiast has a spy shot of the vehicle allegedly undergoing testing. The car in the photo wears a version of Lexus's trademark spindle grille. Meanwhile, Creative Trend reports that the UC's 2.4-liter boxer engine could be mated to a plug-in hybrid powertrain. Subaru does not currently have a PHEV system attached to that engine. The Crosstrek PHEV uses a 2.0-liter engine for its gasoline half, so if these rumors prove correct it would be a first for the 2.4-liter. The report also states that the interior might take on the new Lexus interface that debuted recently with the NX. That would differentiate the Lexus even more from the Toyobaru twins, which have almost identical cabins. While all of this still resides in the realm of rumor, Toyota did make one official announcement regarding the GR 86. It will make its driving debut at the Goodwood Festival of Speed, where the GR Supra made a similar appearance in 2018. We'll be looking for it when the event opens July 8. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The revolutionary Bose suspension that could have been

The Bose name pops up on these pages every once in a while – usually, as you might expect, because some automaker or another has installed its audio systems in one or more of its models. But a few years back, the research-driven audiophiles at Bose developed a revolutionary adaptive suspension system that could have been a game-changer. Sadly, it wasn't. The Bose suspension system was a technological breakthrough. As you can see from the pair of Lexus LS sedans demonstrated (and the Porsche Cayman thrown in for good measure) in the two-minute video above from CNET, the system virtually eliminated body roll and smoothed out bumps in the road to near glass-like serenity. It could even jump over minor obstacles. Unfortunately, the system was too heavy and expensive to put into production, and the project was shelved. Instead, it was repackaged into a suspended driver's seat for heavy-duty, long-haul trucks and called the Bose Ride System. It's said to significantly reduce fatigue and back pain while encouraging driver alertness and wellness – which is all well and fine, but a far cry from what the suspension system could have meant for the automotive industry. Just think about that the next time you notice the Bose logo on the speaker grille in an upscale vehicle from the likes of Audi, FCA, GM, Mazda, or Nissan – all automakers that offer Bose audio systems, and which might have considered implementing the advanced suspension if only it were more practical for production. Latest Video: News Source: CNET via YouTube Lexus Technology Videos lexus ls cnet