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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Major Alexa deal will bring Amazon services into more cars

Amazon and its personal assistance service Alexa are partnering with HERE Technologies to create a new connected mobility service powerhouse. Alexa will integrate with HERE's navigation and location services to offer what the two companies are calling a "true voice-first-navigation experience." Alexa will come pre-integrated with HERE navigation on-demand, which the automakers can then enable, which should help cut down on development time. One of the biggest features from this partnership is how directions could be offered and delivered using HERE's Open Location Platform (OLP). Currently, the OLP uses data from several car manufacturers to provide insights into real-time location and traffic. But on Alexa, this could be used to provide directional context. For example, Alexa could say, "Turn right after [such-and-such a building]" rather than just, "Turn right." Amazon has been testing the automotive waters throughout the past decade. Its home-based Alexa-enabled devices are already offered with connections to several manufacturers. To various degrees of integration, it can already pair with Ford, Genesis, Toyota, Lexus, Hyundai and BMW vehicles. At the end of 2018, Amazon took things a step further when it introduced the Echo Auto, a Bluetooth-connected Alexa assistant device that can be physically kept in a car. Currently only available by invitation (its production and distribution have been delayed), the $25 device is essentially a voice service that works together with smartphones and connects to a car's speakers. Users can command it to do a variety of things, including playing music, setting navigation, opening the garage door, finding local stores, making calls, setting reminders, and thousands of other "skills." According to The Verge, nearly 1 million people have already ordered the device. Some (well, probably few) may know HERE Technologies from its maps on Windows Phones. We all know how that turned out, though. Today, HERE has expanded into a multi-function suite that is available in multiple mediums, including many automotive applications. HERE Automotive's connected vehicle services include real-time traffic, parking, weather, fuel prices, hazard warnings, traffic sign integration, and even EV charging stations. These all incorporate and extend the use of HERE's location and tracking programming. HERE is already partnered with BMW, Audi, Daimler, Intel, Mobileye, NVIDIA, and has investments from Bosch, Continental and Pioneer.

Lexus recalls 4,200 NX crossovers due to missing welds

Lexus is recalling about 4,200 units of the 2022 NX due to missing spot-welds. Announced in April 2022, the campaign includes the NX250, the NX350, the NX350h, and the NX450h+, and the Japanese company has asked its dealers to stop selling the vehicles in their inventory. Documents published by the National Highway Traffic Safety Administration (NHTSA) explain that some spot-welds might have been missed during the production process. They're located around the mounting areas for the front shock absorbers. Leaving out these welds can cause some of the other welds and the surrounding panels to weaken or crack over time, which could in turn make it possible for the front shock absorbers to separate from their mounting area. This would increase the risk of a crash by causing the driver to lose control of the vehicle. The recall includes 4,215 examples of the NX, though Lexus estimates that fewer than 1% of those are missing welds. It will begin notifying owners of potentially affected vehicles by mail on June 6, 2022. They'll be asked to take their NX to an authorized dealer so that a mechanic can check for missing welds. Lexus is still developing a solution to the problem. In the meantime, it has asked its dealers to stop selling the NXs potentially affected by the recall that are still in inventories across the nation, though as of writing only 12 units have been identified. Weld-related recalls are mercifully rare but not unheard of. In 2019, Subaru recalled 2,107 new Outback and Legacy models due to faulty welds below the cowl panel, and 293 units of the Ascent were recalled in 2018 because they were missing a series of spot welds on the B-pillar. At the time, the company explained that the 293 crossovers without the proper welds would be destroyed and replaced. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.