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Lexus says it's not worried about LS sales decline in face of S-Class, Model S
Fri, 04 Jul 2014The Lexus LS is old. Sure, it received a refresh for model year 2013, but it hasn't had a clean-sheet redesign since George W. Bush was in office. It's the oldest vehicle in its segment, debuting in 2007, a full year before the current-gen BMW 7 Series, two years before the Hyundai Equus and Jaguar XJ and three years before the Audi A8.
This is particularly troubling as buyers flock to the heavily redesigned Mercedes-Benz S-Class, which debuted late last year, and the all-electric Tesla Model S. Despite this move, though, Lexus is (worryingly in our minds) not at all concerned.
"We don't feel it's a problem with the car," Brian Smith, VP of marketing for Lexus, told Wards Auto. "Many of the buyers in that segment want what's new and they're trying it."
Lexus RC F glows with your heartbeat
Thu, Jul 23 2015It's not uncommon to see all manner of sensors being installed inside new cars these days, monitoring everything from ambient noise to our levels of alertness. The question is what the automakers will do with the information gathered by those sensors, and we've seen some fairly novel innovations. This latest solution from Lexus may not be the most useful, but it's definitely one of the most interesting we've seen to date. The Japanese luxury automaker's Australian division cooked up this special RC F show car with a heart-rate monitor and a special electroluminescent paint job. The sensors detect how fast the driver's heart is beating, and displays it accordingly down the side of the car's flanks. In daylight it looks like it's painted plain old ordinary silver, and otherwise it's the same luxury muscle coupe we know, with a 5.0-liter V8 churning out 467 horsepower in resolute defiance of the downsizing/turbocharging trend that's sweeping the industry. The project was cooked up by creative agency M&C Saatchi and uses glow-in-the-dark paint from American specialist Lumilor. The vehicle is set to be unveiled over the weekend, but you can scope it out now in the images below and the preview video above. Is it pointless? Almost entirely. Does that make it any less cool? Of course not. 22 July 2015 LEXUS GETS PULSES RACING WITH WORLD'S FIRST HEARTBEAT CAR Lexus Australia has developed the world's first vehicle to display a heartbeat on its exterior in a demonstration of advanced technology and the connection between man and machine. The Japanese luxury marque collaborated with creative agency M&C Saatchi to produce a one-off RC F V8 coupe that integrates a series of technologies to display a person's heartbeat in the vehicle's bodywork. The first stage of the system works by transmitting the heartbeat of a connected person from a heart rate monitor to a bespoke electrical system in the RC F. The on-board system captures and processes the data before sending an electric charge through the RC F's body panels that are painted in electroluminescent paint developed by US-based specialist Lumilor. This innovative paint finish glows when the electrical charge runs through it and displays the person's heartbeat via a real-time animation sequence. Lexus Australia chief executive Sean Hanley said the heartbeat car comes in the wake of other innovative brand activities in 2015 and an ongoing commitment to the development of high performance Lexus F vehicles.
Latest Lexus LC500 Inspiration Series coupe sports a carbon-fiber roof, rear spoiler
Tue, Jan 12 2021The Lexus LC500 has been treated to a spate of Inspiration Series limited-edition models, and the 2021 LC500 coupe Inspiration Series has just been announced. This fifth such effort sees the LC500 don a carbon-fiber rear spoiler, a carbon-fiber roof, a limited-slip rear differential, a performance rod with damper for the rear suspension, and assorted visuals. The 471-horsepower naturally aspirated V8 is unchanged. Unlike the already-announced 2021 LC500 Inspiration Series convertible, which features a sky-like palette consisting of a blue exterior and a white leather interior, the 2021 LC500 Inspiration Series coupe goes dark with an Osdiian (black) exterior including black 21-inch wheels. Inside, there's black Alcantara with brown accents. Equipment includes a head-up display, 915-watt Mark Levinson audio system, and a SmartAccess Card Key. As with previous Inspiration Series models, including last year's Nori Green Pearl example and this Flare Yellow job from 2019, production is limited to 100 units for the U.S. market. Pricing has not been announced, but you can expect this stealth Lexus to roll into dealerships later this winter. Related video:
























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