Lexus Gs F-sport on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2022 Lexus LS 500 gets subtle changes, the same price

The Lexus LS 500 glides into 2022 with a modicum of changes. The most notable update for new owners will be the retuned suspension, spring and damper rates adjusted to provide a more comfortable ride and anti-roll bars enlarged to tamp down body roll. On sedans optioned with the adjustable-ride-height function, Lexus said that feature has been "enhanced" to make getting in and out even easier. Output from the 3.5-liter twin-turbo V6 doesn't change from 416 horsepower and 442 pound-feet of torque, but a trio of tweaks are said to upgrade the experience. Reshaped tops on the pistons deliver "quiet operation when cold" — as if engine noise has ever been a Lexus problem — and lower emissions. New wastegate control logic means better turbo efficiency. And the 10-speed automatic transmission gets recalibrated shift mapping to keep the engine in the meatier part of the power band. The other changes for every LS 500 trim start with Lexus making its Safety System+ 2.5 standard across the range. This adds active safety features like Pre-Collision System (PCS), Frontal Collision Warning (FCW), Automatic Emergency Braking (AEB), Pedestrian Detection and Bicyclist Detection. Inside, Lexus says the infotainment system "provides additional control options for driver and passenger," without going into what those are. Those who option the Luxury or Executive Packages can get a new foil interior treatment called Haku. This is derived from 400-year-old the Japanese art of decorative gold leaf, the most well known being Kanazawa-haku, the leaf made by hammering gold until it was one or two ten-thousandths of a millimeter thin. Yes, you read that thickness correctly. The foil is so delicate that Lexus says it has to be applied by hand. Lastly, the 2,400-watt, 23-speaker Mark Levinson stereo can be optioned on the entry-level LS for the first time. Prices don't change from the current MSRPs for the 2021 sedan, the base LS 500 with rear-wheel drive starting at $76,000 and adding a $1,075 destination charge for $77,075 total. The rear-driven LS 500 F Sport starts at $80,675. Optioning either with AWD costs another $3,250. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Lexus LC 500 Convertible Walkaround

Lexus RC 350 F Sport ready to take on Europe's coupes

Rumbling into the slot between the Lexus RC 350 Sport Coupe and the RC F is this, the RC 350 F Sport. Debuting at the Geneva Motor Show next week, the intergalactic malevolence of that spindle grille is given further aggression with a mesh treatment and 19-inch F Sport mesh wheels in dark metallic. Traditionally, F Sport models have also brandished unique fascias, but the standard RC is so visually aggressive to begin with, it still ought to throw quite a scare into rivals like the BMW 4 Series M Sport.
Bigger identifiers come in the cabin and under the skin, foremost being the redrum-reminiscent Rioja Red leather treatment and Silver Performance trim, perforated leather wrapped 'round the steering wheel and a moving center ring in the dash cluster inspired by the LFA. When the coupe is put into Sport+ mode, the included adaptive damping will kick in, and buyers can optionally order the four-wheel steering system when the car goes on sale in the US this fall.
There's a press release with info and specs below, a high-res gallery above and a bright lights, big city introduction on March 4 in Geneva.