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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Autoblog Podcast #414

Episode #414 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Seyth Miersma discuss the new 2015 Shelby GT and go over the finer points of Elon Musk's recent speech during the Detroit Auto Show. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #414 Topics 2015 Shelby GT Elon Musk speech in Detroit In The Autoblog Garage 2015 Lexus LX 570 2015 Dodge Charger Pursuit 2015 Toyota Prius C 2015 Lincoln Navigator Hosts: Dan Roth, Steven Ewing, Seyth Miersma Runtime: 01:17:58 Rundown Intro and Garage - 00:00 2015 Shelby GT – 32:41 Elon Musk – 41:33 Q&A - 54:48 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Dodge Lexus Lincoln Toyota toyota prius c shelby lincoln navigator lexus lx

Lexus Teammate advanced driver assist tech headed to 2022 LS 500h in the U.S.

Toyota showed off a new advanced driver assist system for the Mirai and Lexus LS in Japan on Thursday this week. At that time, there were details, but no indication of whether the system would make it to U.S.-bound Toyota and Lexus products. We have answers today. This Level 2 driver assistance system will be deployed in the U.S. in the 2022 Lexus LS 500h when it launches later this year. Lexus is naming it “Lexus Teammate,” making it obvious from the start that this is no fully autonomous vehicle. The system is your teammate; itÂ’s not taking over, and instead the two of you work together. With Teammate activated, the vehicle can accelerate, brake and steer to maintain the lane and follow/keep pace with other vehicles. ItÂ’s able to change lanes on its own to go around slower vehicles and can also navigate interchanges. Lexus says itÂ’s usable on “limited access highways,” and notes that itÂ’s only “partial hands-free” in operation. The company also notes you must keep your eyes on the road for it to work — thereÂ’s a camera that monitors the driver and makes sure of this. “We are very proud of Lexus Teammate, which is the culmination of five years of close collaboration between our technical centers in Japan and the U.S.,” says Derek Caveney, executive engineer at ToyotaÂ’s Integrated Vehicle Systems team. “We conducted simultaneous development and rigorous testing in both markets with the goal of achieving industry-leading advanced driver assistance functionality.” Lexus isnÂ’t saying what other vehicles we should expect this system to be in next, but both the LS 500h and LS 500 (sometime shortly after the hybrid) will have it this fall. In addition to the highway assist, Lexus announced a parking assistant. Named Advanced Park, itÂ’s able to assist in hands-free parking for parallel parking or backing into a space. ItÂ’ll control steering, acceleration and gear changes when parking itself, and youÂ’ll be able to watch how itÂ’s doing using the 360-degree camera tech. Just press a button, and your Lexus should park itself. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.