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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2019 Lexus LX 570 Drivers' Notes Review | Long in the tooth

Body-on-frame SUVs like the 2019 Lexus LX 570 might have ruled the market a couple decades ago, but the old-school form factor has given way to smaller, more efficient car-based crossovers. That said, there's still a big market for models like this. Just take a look at the success of the Toyota 4Runner or other luxury SUVs like the Cadillac Escalade or the Ford F-150-based Lincoln Navigator. Crossovers may be more popular, but nothing beats an old-school SUV's chops when it comes to going off-road or towing big cargo. The Lexus LX is available in two flavors: a five-passenger two-row model and a seven-passenger three-row model. We had a chance to drive both, the first in Michigan and the latter in Oregon. There's a $5,000 difference between the base price on the two models. Both models had the $1,190 Luxury Package (upgraded leather, heated and ventilated front seats, heated second row and LX puddle lights). The three-row came with quite a few more options, including a heads-up display, a cool box in the console, a Mark Levinson audio system and a dual-screen rear entertainment system. All in, our two-row tester came out to $88,195 while the three-row would set you back $99,710. Senior Editor, Green, John Beltz Snyder: I like the design of the LX, and I can even overlook the giant spindle grille. I love the behemoth's boxy proportions, rounded out just ever so slightly, though I do think Toyota's version looks even better, and the Lincoln's Navigator even better yet. Inside, the LX is comfortable and roomy, with really nice materials everywhere you look and touch. It's still got that mousey Remote Touch interface for the infotainment system, though, which leaves much to be desired. On the road, I noticed immediately that its adaptive air suspension is better than the more conventional setup in the Toyota Land Cruiser. It's just slightly less eager to see-saw when coming to a measured stop. Coming to a measured stop, though, is the problem. The brakes in this thing are super touchy, like an on/off switch. It makes every stop feel like an emergency, whether you mean to or not. Then, no amount of suspension tuning can keep a beast like this from taking a nosedive. The amount of concentration it takes to keep this thing from panicking any time you use the brakes is mentally exhausting over time. I'm just glad I didn't have anyone in the passenger seat. Lastly, this thing guzzles premium fuel.

Toyota recalls 337,000 RAV4s and HS250h models for tie rod failure

UPDATE: The post has been updated with additional information from NHTSA. The Basics: Toyota is recalling 337,000 2006-2011 model year Toyota RAV4 crossovers built between October 31, 2005 and September 7, 2010 as well as 2010 model year Lexus HS250h cars built between July 6, 2009 and August 26, 2010. The Problem: When either an affected RAV4 or HS250h is given an alignment and the tie rod adjustment nut on the rear control arm isn't tightened properly, the threads on the tie rod can start to rust. If this happens, the nut may break off and throw off the alignment drastically and suddenly. This isn't a case of the car simply pulling to one side, either. This would seriously upset the balance of the car and could cause the driver to lose control and crash. This is also the third time these vehicles have been recalled for the same issue. Injuries/Deaths: It's unknown if this control arm issue has resulted in any injuries or deaths. Autoblog reached out to Toyota for more information, but a company representative told us that the company isn't able to discuss injuries or deaths caused by this issue (if any) at this time. Based on information from NHTSA documents, it does not appear that any crashes, injuries or deaths have been attributed to the defect addressed in the current recall. The Fix: The dealer will completely replace the rear suspension assemblies at no cost to the owner. The tie rods and nuts will also be coated in epoxy to prevent future rusting from occurring. According to Car and Driver, the previous recalls involved tightening nuts, coating decent tie rods in epoxy and completely replacing rusted ones. The car magazine reports that further complaints were filed and the company is now replacing all components regardless of condition. If you own one: Toyota will notify owners of affected cars by mail. Owners can also check whether their cars are affected by entering the VIN at safercar.gov/vin. Owners with questions can also reach Toyota customer service at 1-800-331-4331 or Lexus customer service at 1-800-255-3987. Related Video: Featured Gallery 2012 Toyota RAV4 View 16 Photos News Source: Car and Driver, Toyota, National Highway Traffic Safety AdministrationImage Credit: Toyota Recalls Lexus Toyota Safety lexus hs 250h lexus hs250h