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Lexus ROV concept is a hydrogen-powered luxury side-by-side

Side-by-sides come in all shapes and sizes, but we've never seen one like the Lexus ROV concept. For one, it's a Lexus; the firm is not a big player in the side-by-side segment. It's as luxurious as the badge on its nose suggests, and it's powered by a hydrogen-burning engine. Lexus explained that the ROV (an acronym that stands for Recreational Off-highway Vehicle) is its "response to the growing passion for the outdoors and adventurous spirit of luxury consumers." It also illustrates the brand's wish to design lifestyle-oriented products, and it showcases the engineering department's research into new technologies. The ROV stretches 322 inches long, 68 inches wide and 71 inches wide. And, while it doesn't wear a giant spindle grille, it falls in line with the Lexus design language thanks to angular body panels. Inside, the ROV offers a pair of seats with harnesses and suspension elements to filter out bumps, carbon fiber accents and a relatively simple instrument cluster with an analog tachometer and a digital display. Lexus notes that the "Tazuna" approach to interior design that has shaped most of its recent concept cars permeated the ROV, meaning the cabin is human-centric. Interestingly, it also points out that the ROV meets the same quietness, durability, and reliability standards as the regular-production cars it sells, which is no small feat. Power comes from a direct-injected 1.0-liter engine that burns compressed hydrogen stored in a tank. Lexus didn't publish technical details so we don't know how much horsepower or torque the engine makes. Its cylinder count wasn't even published, though zooming in on the exhaust manifold confirms that it's a three-cylinder. It's likely not a coincidence that parent company Toyota tested a hydrogen-powered Corolla race car powered by a 1.0-liter hydrogen-burning triple earlier in 2021. That engine was turbocharged, however; this one is not. Looking at the center console reveals the ROV is equipped with a two-speed transfer case and locking differentials, so it should be capable off the beaten path. Lexus also tells us its first side-by-side offers users a large amount of suspension travel. Is this purely theoretical, or is Lexus serious about taking on Polaris? We've asked, and we'll update this story if we learn more. Related Video:      

Lexus parts prices cut in China amidst antitrust fears

It's been a topsy-turvy summer for foreign businesses in China ever since that country's National Development and Reform Commission and State Administration for Industry & Commerce launched a horde of investigations into anti-monopoly practices. When the law outlining monopolistic behavior was passed in 2008 foreign companies appreciated it, expecting it to illuminate some of the more opaque corners of Chinese government enforcement. That hasn't exactly been the case, and now as more than 1,000 auto-sector firms get investigated and pay huge fines to settle the nebulous charge of having prices that are too high, that hoped-for clarity is all but gone.
A recent news report said Audi, Chrysler and Daimler "would be punished for unspecified violations" concerning the prices of spare parts. Earlier this month Toyota said that Lexus China was being looked at, and before there's been any public notification of punishment Lexus has decided to lower the price of its replacement parts. From next month, customers will save an average of 26 percent on roughly 15,000 parts. It's unknown whether the move will appease authorities enough to end the investigation, which outside analysts have said targets foreign firms in China over domestic industry.

Future Lexus products to feature heavier focus on performance and handling

There’s a sea change of performance occurring over at Lexus these days. At least, thatÂ’s what the Japanese luxury automaker claims. Lexus has made plenty of excellent performance cars in its past, but the brand has never been known for performance. Instead, Lexus has produced some of the most comfortable, reliable and serene automobiles to ever come out of Japan, and it's found success in doing so. The brand has a clear identity, but itÂ’s looking to massage that identity. “Moving forward, the efforts of the CE (chief engineer) will be focused on elevating the vehicles to a new standard of performance and handling as developed by Lexus International President Koji Sato and Chief Branding Officer Akio Toyoda,” Lexus said in a statement. “The ultimate goal is to deliver a new generation of Lexus vehicles that is more balanced, refined in control, and confident than ever before.” A new “standard of performance and handling” has definitely raised our eyebrows, and weÂ’re curious to know what that looks and feels like. Toyota has already shown clear signs of upping its performance gains with the GR brand and additional TRD models. ItÂ’s only the beginning, and it looks like Lexus is going to follow the parent brand into this performance space. The construction of a new testing facility in Japan was instrumental in this fight for more performance, according to Lexus. We wrote about the mini Nurburgring replica before. ItÂ’s called Shimoyama, and Lexus will be developing its vehicles at this facility for the foreseeable future. “More than merely a new test facility, this asphalt track signals a change in LexusÂ’ product development course and speaks to the brandÂ’s commitment to its human-centered nature,” Lexus says. What does that entail for the cars? Lexus has an answer there, too: “Linear steering, brake responses, and optimized handling with exceptional ride quality is the result of heightened focus on tuning of the chassis and its interactions with the control surfaces through diligent evaluation at a test facility unlike any other.” 2021 Lexus IS View 25 Photos The new 2021 IS is meant to be the first of many vehicles that exemplify LexusÂ’ new performance philosophy. This “cultural shift” is meant to build on what Lexus has already done with F-branded cars, in addition to the wonderful LC.