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2018 Lexus LC 500 Prototype First Drive

Chief executives aren't normally as candid as Akio Toyoda was last week. At the launch of hot new Lexus LC 500 coupe at the Detroit Auto Show, the chief executive of Lexus and Toyota and grandson of the company's founder, said that he'd received letters telling him that his Lexus luxury brand cars were dull and boring and that he agreed. "I took them to heart," said this tiny and forceful boss, "and I'm ensuring that the word 'boring' and 'Lexus' will never occupy the same sentence ever again." But boring has been an ongoing problem for Lexus. And for the last year I've been involved in trying to help solve it. Let me explain. Akio has made his extraordinary "Lexus is Boring" speech before. That was five years ago on the windswept golf courses at the Pebble-Beach Concourse d'Elegance at the launch of the fourth-generation GS sedan. With its new-look spindle grille, basking-shark air intakes, and razor-edged curves, GS was the first of the new-look Lexus models, but Akio still wasn't happy. In 2011, after 11 consecutive years of premium market leadership in America, Lexus had lost it to the Germans. Mercedes-Benz, BMW, and Audi didn't just build better looking cars, but more interesting and more fun-to-drive cars. "We're not just making a coupe, we're creating a new generation of Lexus." Lexus' shtick of reliability, immaculate-quality, hybrid gas-efficiency, golf-bag trunk optimization, and specification-adjusted value didn't cut it anymore. Akio, a keen race driver and petrolhead enthusiast, knew his cars needed a dynamic shot in the arm and a smoldering love affair with right-brain desirability. In short, he wanted Lexus engineers to build a car to bring a smile to drivers' faces. A tall order, then. And one which Koji Sato, deputy chief engineer on the LC had to consider carefully. As he says: "Akio's Pebble Beach speech was the starting point; we're not just making a coupe, we're creating a new generation of Lexus." With such a brief, and Akio's legendary peppery opinions in mind, Sato came up with a radical idea. Reckoning that sometime in-house teams can look so much in-house that they become blinkered, he decided he needed to open things up and recruit a team of outsiders. So, for the last year I, along with a small team of hand-picked journalists, race drivers, and keen-driving dealers, have been part of Sato-san's 'irregular army'. Why me? It's a good question.

Lexus LF-LC approved for production

On the sidelines of a press drive for the 2014 Lexus IS, the company's vice president of marketing in the US told Ward's Auto that the honchos in Japan have approved the Lexus LF-LC concept for production. He wouldn't offer any other details on how the luxury coupe might be transformed into a vehicle for the buying masses, and that has led to a bag full of speculation.
The show car was hybrid-powered and rear-wheel drive, a beautifully executed stab by Toyota designers in Newport Beach at redefining Lexus, but even with the concept, the point was to keep it "within reach for premium buyers." The report says the odds are on limited production and higher pricing than Lexus' "mainstream products," and other sites have speculated on what kind of powertrain it might end up in showrooms with.
GT Channel posits that the LF-LC will be the inspiration for a coupe in the Lexus LS price bracket with a choice of either the 4.2-liter V8 or the hybrid powertrain from the LS 600h, further speculating it will be called LC 550 and cost more than $100,000. It then says that there would be another coupe created beneath that one to replace the SC 430. Lexus Enthusiast, however, calls those "warmed-over rumors" and says that the marque probably won't deviate from its engine-capacity-naming scheme - labeling a car with a 4.2-liter V8 an LC 550. Nor does it think Lexus will use the letters LC after the company has trademarked "RC" in the US and Australia.

Lexus IS builds, new F performance structure get SEMA reveal

Lexus just announced a new F brand strategy at SEMA, and while the products themselves are not getting a massive overhaul yet, it’s vital to understand the new terms if you plan on being in the market for a sporty Lexus soon. Prior to today, we had F Sport, F Sport Performance and F. The F Sport cars were mostly aesthetic upgrades, and while some of them had performance upgrades, not all of them did. Only one F Sport Performance vehicle exists now, and itÂ’s the IS 500 F Sport Performance. Meanwhile, we have a number of F models, which is LexusÂ’ highest-performance moniker.  Going forward, there will be four performance tiers: F SPORT Design, F SPORT Handling, F SPORT Performance and F. WeÂ’ll lay out LexusÂ’ definitions of all four below for you. F SPORT Design: These vehicles may feature sport-inspired exterior design, including unique front and rear bumpers, grille and wheels. F SPORT Handling: Will build on Design with sport-tuned suspension components honed at the track, including Adaptive Variable Suspension. F SPORT Performance: In addition to the updated suspension components, these models may receive a higher-performance powertrain, as seen in the 2022 IS 500. F: As the highest expression of Lexus performance, F models will be further upgraded with innovative components developed for the racetrack, including upgraded brakes, advanced aerodynamics and lightweight materials. So there you have it. Similar to the Germans with multiple layers of AMG, Audi Sport and BMW M, Lexus will have multiple layers of F. In addition to this actual product news, Lexus revealed a pair of SEMA show cars. Both of them are from the IS tree, with one being an IS 500 F Sport Performance, and the other being an IS 350 F Sport. WeÂ’ll start with the IS 500. Hiraku & Townsend Bell is behind this “Street Performance” IS 500. Nothing much changed with the powertrain, but it does add an AÂ’Pexi induction box, TOMS Racing carbon fiber suction pipe and AÂ’Pexi exhaust system. Handling is enhanced with TOMS chassis braces in the front and rear. Plus, it gets an AÂ’Pexi adjustable coilover system. Rotiform LAS-R 20-inch wheels are wrapped in Nitto tires, and a Brembo GT braking system improves stopping power.  You can tell that the IS 500Â’s appearance has been modified, too — itÂ’s sporting a one-off 3-D-printed body kit. The Hiraku Co.