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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus GS F coming in 2016 with 500 hp

The Lexus GS F has been one of those cars that's been rumored and whispered about for years, but has never come to fruition. The last time we spoke of the Lexus-badged BMW M5-killer was in a crop of spy photos, posted one year ago yesterday. So what's behind this latest rekindled round of rumors?
Well, according to Autocar, sources have claimed that the GS F will hit markets in 2016, and that it will make use of a more potent version of the Lexus RC F's 5.0-liter V8 that will sing to the tune of 500 horsepower and 400 pound-feet of torque. An eight-speed automatic transmission from ZF will be included, as will a Torsen limited-slip diff. Taken as a whole, the executive sedan should get to 60 in the mid-four-second range and accelerate to a top speed of 170 miles per hour.
Prices in the UK will start at 80,000 pounds ($130,000 at today's rates, but as we know, translating British prices to American prices is an inexact science), and right away, we run into a big issue.

Lexus LC Convertible might be revealed at the Goodwood Festival of Speed

Lexus reportedly has plans to reveal a Lexus LC Convertible at this year's Goodwood Festival of Speed. The news comes from a Roadshow report, citing multiple, anonymous Lexus sources. One is right to be skeptical, but an LC Convertible seems likely after seeing the concept revealed at the Detroit Auto Show at the beginning of the year. We liked what we saw back in January, and the "concept" looked nearly production ready. Lexus hinted a production version may be on the way, and it looks like we might see the delivery of that car in early July. The Goodwood Festival of Speed runs July 4-7. That concept car was missing a roof, but we imagine Lexus will be fitting a space-saving soft top for the production car. Space is limited in the LC500's small trunk, and a bulky hard top would just about kill it entirely. However, the gorgeous lines of the LC500 will most likely suffer from such a top — it's pretty much impossible to replicate the coupe's sweet lines and styling with a fabric top. The idea of an LC Convertible is sound, though. It makes sense for Lexus to take advantage of the beautiful and exotic design of the LC500 for more models, especially as BMW dives head first into this arena with multiple flavors of the 8 Series. As convertibles typically are, we'll expect this one to be more expensive and slower than the coupe. The LC500 starts at $93,325, including the $1,025 destination charge. Lexus says acceleration to 60 mph with the 5.0-liter V8 takes 4.4 seconds. We wouldn't be surprised to see a price tag arching over $100,000, and a couple tenths knocked off that 0-60 mph time with an inevitably heavier car. The Goodwood Festival of Speed is as good a place as any to reveal something like an LC Convertible. We'll be on the grounds in England when the time comes, so check back to see if Lexus decides to pull the covers off in a few weeks.