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Lexus US execs want the LF-1 Limitless concept or something like it

Many years ago, Mercedes-Benz counted many blue moons debating about and then hinting at a full-sized SUV, before the GLS-Class arrived in 2007 (known then as the GL-Class). After that, Audi and BMW each grabbed a gilded handle on The Waffler's Cup, equivocating for years about a Q8 and an X7, respectively; both of those luxurious load-haulers are expected in showrooms soon. Having seen the Lexus LF-1 Limitless Concept at the Detroit Auto Show, we wonder if Lexus intends to hoe that same row - dodging years of questions about a production version of the LF-1 Limitless before finally committing. Lexus US general manager Jeff Bracken hopes that's not the case. His address to the unveil audience at the NAIAS included the appeal, "We have to build this vehicle," aimed at his boss, Lexus global chief Yoshihiro Sawa. Bracken stoked the flames of his own desire after the reveal, telling journalists, "We couldn't be happier if we turned this into a production vehicle," and, "We clearly have a gap at the high-end premium cross-utility segment." We're certain plenty of his colleagues share the sentiments, and why wouldn't they? A Lexus LS-based family functionary begs the question, "Why isn't this already a thing?" The LF-1 Limitless does fierce, futuristic service to its Ghost in the Shell design philosophy of "molten katana," and Lexus needs a proper three-row crossover. Not the three-row RX, nor the opulent, cretaceous GX and LX SUVs, but a unibody crossover to challenge the aforementioned German rivals. If Lexus really does "want to be the brand which is emotionally connected with the customer," it would do well to begin its courtship with this rose-copper gem. Related Video: Featured Gallery Lexus LF-1 Limitless Concept: Detroit 2018 View 13 Photos News Source: Wards Auto Detroit Auto Show Lexus Crossover Concept Cars Luxury lexus rx lexus crossover

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus builds a one-off IS 350 with a record player in the glove box

The latest Lexus to undergo modification for the company's marketing efforts is called the Lexus IS Wax. That's because it's for vinyl lovers, and contains an actual car-mounted record player that, Lexus claims, does not skip. Earlier this month we saw a sneaker homage to the Lexus IS. It, and now the IS Wax, are part of Lexus's "All In" campaign that lets influencers in creative fields loose on a luxury sedan. The goal is to put the Lexus brand in front of others in that field, even if they are largely unrelated to anything automotive. Just last month, the company presented a gaming-themed IS built with input from the Twitch streaming community.  As such, the press release for the Lexus IS Wax does not once mention that the car was based on a Lexus IS 350 F Sport. We can only deduce that because it wears the more aggressive fascia, 10-spoke wheels and F Sport badge that comes with the higher performance version. On the other hand, the press release does mention the names MC Madlib and KAYTRANADA, which we guess have some meaning to people in the music world. Lexus claims that the record player will not skip, even on a bumpy road. The record player was partially 3D printed and modified with carbon fiber and machined aluminum. It had to be a custom job to fit into the car's glove box. Impressively, it actually plays a 12-inch record and emerges and retracts into the glove box with some sort of motorization. Very little is revealed about how they dealt with the skipping, except to say that a rotating stepper motor helps stabilize the turntable when the car' in motion, and a silicone cushion underneath it helps absorb some of the bumps.  Oh yeah, it was wrapped in matte black as well. Helpfully, Lexus provided a few quotes from its collaborators. Said Madlib, I take [music I've created] to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? ThatÂ’s beyond.” Said KAYTRANADA, "When Lexus said they wanted to build this car, I didnÂ’t think it was possible. It was amazing to see and hear vinyl playing while cruising in a car." Presumably, the target audience will be more impressed with the 1,800-watt, 17-speaker Mark Levinson sound system than the 311-horsepower V6 and 280 lb-ft of torque. If you're curious about how the Lexus IS Wax was created, you can watch the two-part video. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.