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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus IS 250 to get new turbo four?

"All show, no go." That's how I described the 2014 Lexus IS 250 F Sport that you see above, when I reviewed it back in November. Don't get me wrong, there's a lot to like about the new IS, but the 204-horsepower, 2.5-liter V6 in the IS 250 is not on that list. In my review, I suggested that Lexus ought to get on the bandwagon of offering a small-displacement, turbocharged, four-cylinder engine in its base IS (like its rivals), and now the folks at Motor Trend are furthering that discussion.
Lexus pulled the wraps off its new NX 200t crossover at the Beijing show recently, and it'll be the first vehicle in the company's lineup to use a brand-new - you guessed it - 2.0-liter turbo-four. With 238 horsepower and 258 pound-feet of torque on tap, that represents a healthy increase over the 204 hp and anemic 185 lb-ft currently being offered with the 2.5-liter V6, and we imagine the fuel economy gains will be rather significant, too. For comparison, the Lexus' four-pot power numbers are very close to the 240 hp and 255 lb-ft offered in the same-sized engine that BMW uses in the 328i.
Motor Trend also posits that Lexus may consider changing the base IS' name from 250 to 200, or perhaps 200t, to properly reflect the new engine's displacement. Of course, that's assuming Lexus doesn't pull a BMW or Mercedes-Benz, and no longer has its alphanumeric names properly reflect the size of the powerplant found underhood.

2019 Lexus LX 570 Drivers' Notes Review | Long in the tooth

Body-on-frame SUVs like the 2019 Lexus LX 570 might have ruled the market a couple decades ago, but the old-school form factor has given way to smaller, more efficient car-based crossovers. That said, there's still a big market for models like this. Just take a look at the success of the Toyota 4Runner or other luxury SUVs like the Cadillac Escalade or the Ford F-150-based Lincoln Navigator. Crossovers may be more popular, but nothing beats an old-school SUV's chops when it comes to going off-road or towing big cargo. The Lexus LX is available in two flavors: a five-passenger two-row model and a seven-passenger three-row model. We had a chance to drive both, the first in Michigan and the latter in Oregon. There's a $5,000 difference between the base price on the two models. Both models had the $1,190 Luxury Package (upgraded leather, heated and ventilated front seats, heated second row and LX puddle lights). The three-row came with quite a few more options, including a heads-up display, a cool box in the console, a Mark Levinson audio system and a dual-screen rear entertainment system. All in, our two-row tester came out to $88,195 while the three-row would set you back $99,710. Senior Editor, Green, John Beltz Snyder: I like the design of the LX, and I can even overlook the giant spindle grille. I love the behemoth's boxy proportions, rounded out just ever so slightly, though I do think Toyota's version looks even better, and the Lincoln's Navigator even better yet. Inside, the LX is comfortable and roomy, with really nice materials everywhere you look and touch. It's still got that mousey Remote Touch interface for the infotainment system, though, which leaves much to be desired. On the road, I noticed immediately that its adaptive air suspension is better than the more conventional setup in the Toyota Land Cruiser. It's just slightly less eager to see-saw when coming to a measured stop. Coming to a measured stop, though, is the problem. The brakes in this thing are super touchy, like an on/off switch. It makes every stop feel like an emergency, whether you mean to or not. Then, no amount of suspension tuning can keep a beast like this from taking a nosedive. The amount of concentration it takes to keep this thing from panicking any time you use the brakes is mentally exhausting over time. I'm just glad I didn't have anyone in the passenger seat. Lastly, this thing guzzles premium fuel.