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May Mobility announces A2GO autonomous shuttle in Ann Arbor, Mich.

PONTIAC, Mich. — Today, at the Motor Bella auto show, May Mobility announced it would launch its A2GO autonomous shuttle service in Ann Arbor, Michigan, where the company is headquartered. The free service launches on October 11, and users can hail a ride through an app. The program will employ four Lexus RX 450h vehicles, servicing Ann ArborÂ’s downtown, Kerrytown district, the University of MichiganÂ’s Central Campus, and the State Street Corridor, covering a service area of 2.64 square miles. Each car will have a supervisor in the driverÂ’s seat to intervene if needed. The on-demand service keeps accessibility in mind with a wheelchair-accessible vehicle in the fleet. May Mobility and its partners will collect anonymous data to “help the city identify the weak and less safe zones in order to better plan infrastructures,” according to Bastien Beauchamp, CEO of !important Safety Technologies, a partner of the A2GO pilot. “Our vision is to transform cities through autonomous mobile to change the way people get around,” said May Mobility CEO Edwin Olson. “ItÂ’s especially exciting to be launching in our hometown. Ann Arbor is the eighth city to host a May Mobility shuttle service. So far, May Mobility has provided more than 285,000 autonomous rides globally. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Detroit Auto Show Misc. Auto Shows Lexus Transportation Alternatives Emerging Technologies Crossover SUV Autonomous Vehicles Hybrid

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.