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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus parts prices cut in China amidst antitrust fears

It's been a topsy-turvy summer for foreign businesses in China ever since that country's National Development and Reform Commission and State Administration for Industry & Commerce launched a horde of investigations into anti-monopoly practices. When the law outlining monopolistic behavior was passed in 2008 foreign companies appreciated it, expecting it to illuminate some of the more opaque corners of Chinese government enforcement. That hasn't exactly been the case, and now as more than 1,000 auto-sector firms get investigated and pay huge fines to settle the nebulous charge of having prices that are too high, that hoped-for clarity is all but gone.
A recent news report said Audi, Chrysler and Daimler "would be punished for unspecified violations" concerning the prices of spare parts. Earlier this month Toyota said that Lexus China was being looked at, and before there's been any public notification of punishment Lexus has decided to lower the price of its replacement parts. From next month, customers will save an average of 26 percent on roughly 15,000 parts. It's unknown whether the move will appease authorities enough to end the investigation, which outside analysts have said targets foreign firms in China over domestic industry.

Lexus IS F Sport Blackline Edition embraces the darkness

Darkness continues to descend on all corners of the automobile market, and that includes Lexus, where the 2020 IS F Sport goes dark with the Blackline Edition. In contrast to last year's IS 300 F Sport Black Line Edition, the 2020 Blackline Edition (now one word) can be had as either an IS 300 or an IS 350. Once again, the package contains dark-finish split-spoke 18-inch wheels, a similar dark-chrome grille surround, and black mirror caps. This year's color choices are Obsidian (black), Ultra White, or Ultrasonic Blue Mica 2.0 — the latter replacing last year's silver. The interior features black and gray Nuluxe (synthetic leather), this time with Indigo Blue accents rather than red. Lexus also tosses in triple-beam LED headlights, navigation, blind-spot monitoring, a heated wood-rimmed steering wheel, and a SmartAccess card key. Powertrains are the same as in the standard IS F Sports. The IS 300 with rear-wheel drive uses a 2.0-liter turbocharged inline-four making 241 horsepower, while the all-wheel-drive IS 300 gets a 260-hp 3.5-liter V6. The IS 350 models, both FWD and AWD, have a more potent, 311-hp version of the naturally aspirated 3.5-liter six. Prices range from $46,225 to $52,010 (with destination fee). The 2020 IS F Sport Blackline Edition joins the recently announced NX 300 Black Line Edition in a darkened corner of the showroom, where the two models can argue about the spelling of their name.