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Lexus F label to become even more performance oriented

Lexus has plans to take its F performance label to even greater heights, according to officials. That's one of the key reasons the IS 500 F Sport Performance wasn't a full-blown IS F, Lexus executives said. Speaking before a gathering of Lexus enthusiasts at the IS 500 Launch Edition's, uh, launch at Sebring Raceway, group vice president and general manager of the Lexus division Andrew Gilleland reaffirmed that the IS 500 F Sport Performance is the first in a line of high-performance but sub-F cars (at 5:11 in the video below). "There will definitely be more vehicles. There's a lot more coming where this came from," Gilleland said, eliciting cheers from the gathered crowd of enthusiasts. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Gilleland then pointed at Lexus product planner Cooper Erickson and told the fans, many of whom had brought their own tuned F cars to the event, "If you want to see more of this," gesturing to the IS 500, "Go bug the s--t out of him." Erickson himself then took to the stage and discussed how the IS 500 came to be and the future of the F designation (at 6:17 in the video). First, he acknowledged that sedan sales are challenging. He also described the 2021 IS's chassis as a combination of the GS and RC platforms, which grew the track 1.4 inches wider. "If it's part GS and part RC, then why can't we drop a big-ass V8 in it?" Erickson wanted to know. "Nobody's doing that. But, we can," Erickson continued, "Because we do an amazing job with our hybrid products. So from a CAFE, greenhouse gas and emissions standpoint, we can manage having a V8 in a car like this when nobody else can." However, it still required approval from the mothership in Toyota City. So during an event at Pebble Beach, Erickson told Lexus chief engineer Koji Sato that he wanted to bring back the IS F. "Let's put the V8 in it, Let's do an IS F," he told Sato. At first, Sato's reply seemed like a no. "We have new plans for F," he explained. "F will be higher. Only Akio [Toyoda] can approve F [cars]." The CEO is known for being one of the few carmaker heads that actually moonlights as a racing driver. Erickson said that even if the IS F was off the table, he still wanted a V8-powered IS. "So what if we call it IS 500 F Sport? Who can approve that?" Sato's reply: "Cooper-san, I can approve that." Apparently the rest is history. This content is hosted by a third party.

Lexus is legitimately releasing a 60,000-hour version of its 'Takumi' documentary

In an age when many people determine expertise and authority by a blue check next to a Twitter, Facebook, or Instagram account, the idea of a true expert at his or her craft has been somewhat washed out. It is no longer an expectation, it's a rarity, and Lexus is honoring those who show true dedication to the art and science of practice. On March 19, Lexus will release a documentary about reaching takumi status, the highest level an artisan in Japan can attain by putting in 60,000 hours of work. Lexus first debuted this documentary, "Takumi – A 60,000-Hour Story on the Survival of Human Craft," at the DOC NYC film festival in New York. The film, which Lexus calls a character-driven study, has two forms. The feature version will debut on Amazon Prime and other streaming services, but that's technically a cut from the full-length 60,000-hour version. Yes, 60,000 hours, that's not a typo. The elongated cut will feature loops and repetitions of various skills as a way to imitate and display what it takes to become a takumi craftsman. (In case you're wondering, 60,000 hours translates into 7,500 eight-hour workdays, or more than 20 years if the artisan never took a single day off. Twelve-hour days would achieve true takumi mastery in under 14 years. To watch the full-length documentary, running nonstop 24 hours a day without bathroom breaks, you'd need 2,500 days, or nearly seven years.) The timing of the Clay Jeter-directed (Chef's Table) documentary is no coincidence, as manufacturing and production has been hit hard by machinery and artificial intelligence. Paired with the idea that everybody now wants things instantly, there is legitimate worry that the art of human craftsmanship is dying. There are four subjects in the movie: Lexus craftsman Katsuaki Suganuma, carpenter Shigeo Kiuchi, paper artist Nahoko Kojima, and chef Hisato Nakahigashi. Each has an inspiring mentality and story regarding a principle we've all been hearing since we were children: "Practice makes perfect." But a real takumi knows there is no such thing as perfection, only the path toward it. Watch the trailer for the documentary above.

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.