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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

2022 Lexus NX touchscreen infotainment review

The all-new 2022 Lexus NX’s most important change, improvement and missed opportunity is its equally new Human Machine Interface infotainment system. It also has implications for the entire Lexus brand, because it signals the demise of the unloved Remote Touch tech interface. That such an important development arrives on one of the brand's cheapest vehicles may seem surprising, but it's consistent with the brand's product cycle: Remote Touch's first major upgrade, the infernal touchpad, actually debuted on the original NX. We didn't like it 2014 and that never changed. The new "Human Machine Interface" touchscreen isn't perfect, but it's still a vast improvement. Or rather, both touchscreen choices are vast improvements: a 9.6 unit base unit and a 14-inch widescreen upgrade included in Luxury and F Sport trims. Both share a common, all-new interface developed in the United States that will spread throughout the Lexus lineup. Regardless of size, the screen's lowermost portion is devoted to the climate controls, with physical temperature knobs sticking around along with defroster buttons. The touch icons are large enough, don't omit frequently used choices and always remain on the screen. So does the row of menu icons on the screen's left side, making it easy to go back and forth between screens. Unusually, though, there is no home screen, nor the ability to split the screen to show two sources – for instance, Google Maps on the left and radio information on the right. This would be one of the aforementioned missed opportunities, especially on the 14-inch unit, as split-screen functionality is usually a key benefit of a widescreen format. Not only do rival brands like BMW and Genesis offer this, so do the widescreen displays of Lexus Remote Touch and some Toyotas. According to Technical Communications Lead Chris Pedregon, the decision to only show one thing at once was to highlight the new natural voice command functionality and to "minimize the touch-touch-touch" of using a touchscreen. She also noted that people did not like that the old Lexus NX only had a split screen. Another Lexus representative noted that secondary information, say that radio information, can be shown in the instrument panel. That's the argument, here's the refutation. First, saying "Hey Lexus" followed by a command can be just as frustrating and/or futile as it is with any other voice recognition system.

Lexus customizes 10 cars as characters from 'Eternals'

Lexus has vanda — uh, customized — ten cars to go along with "Eternals," the latest movie in the Marvel cinematic universe. Each vehicle has been chosen to represent one of ten heroes from the story, wrapped in colorful designs that Lexus says reflect their costumes and powers. We suppose that if you're an immortal being that needs to be embodied in automotive form, a Lexus isn't a bad choice given their reputation for long-term reliability. But, if you've been living among Earthlings for 7,000 years and are trying to lay low, maybe a brightly colored car with gold underglow isn't the most effective stealth mode. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Some of the cars are quite appropriate. Thena, incarnated as a white and gold Lexus LC500, seems like a perfect embodiment of Angelina Jolie's character's power and elegance. Similarly, the red RC F Track Edition representing Makkari, played by Lauren Ridloff, is a good fit for what is described as the fastest Eternal. And the hulking Land Cruiser-based Lexus LX570 makes a good Gilgamesh, played by Don Lee, the biggest and strongest of the bunch. However, we then get into questionable territory when Phastos is also represented by a second LX570 because, per Lexus, "The LX is technologically advanced, making it an ideal fit for Phastos, played by Brian Tyree Henry, the technological guru of the team." Uh, okay. That claim would make more sense if the SUV was a 2022 Lexus LX600, but images show the Phastos car based on a current-gen LX, which is 14 years old. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We don't know enough about the rest of the "Eternals" characters to know if the cars are fitting, but for the sake of completion, here we go. Salma Hayek's Ajak and Barry Keoghan's Druig are represented by Lexus GX460s, Richard Madden's Ikaris is a Lexus LS sedan, Gemma Chan's Sersi is a non-Track Edition RCF, Lia McHugh's Sprite is a Lexus NX, and Kumail Nanjiani's Kingo is an IS350. Again, that last one is an odd choice since Nanjiani drove an IS500 in a recent ad (that also features a pretty cool looking right-hand-drive Mitsubishi Pajero). "Eternals" opens on November 5, 2021. The Lexus cars will be used at promotional events and at the red carpet premiere. It is the second time Lexus has been the official car of a Marvel movie, following 2018's Black Panther.