2011 Lexus Es 350 on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2019 Lexus ES revealed before Beijing debut

After revealing the grille of the 2019 Lexus ES last week, Lexus posted a single photo of the whole shebang this morning. Only two sentences accompanied the image: "The all-new ES springs from a reimagined luxury equation. Engaging design, athletic performance, and renowned refinement transform Lexus's most popular sedan." We could be forced to wait until the Beijing Motor Show reveal on April 25 for substantial info on that transformation, but based on what we already suspect, the coming ES has big britches to fill. This seventh-generation sedan will be the first to go global, opening up a sales beachhead in Europe for the first time. The ES will also replace the GS there, perhaps signaling a shift in European strategy for taking on the Germans — the rear-wheel-drive sports sedan couldn't compete, so perhaps the front-wheel-drive family sedan will do better by not making a frontal assault on the segment leaders. The GS' fate isn't clear in the U.S., either, with the model expected to either go away or take a hiatus while designers reboot it. Lexus promised "the unexpected" with the new ES, and rumors of AWD have accompanied the news of "a range of advanced gasoline and hybrid powertrains." Right now the ES offers two powertrains, one gas, one hybrid, a bit meager to call "a range." From what we can tell of of the image above and teaser video below, the ES gets a lot sharper in front and along its flanks, skinny headlights mixing it up with a severely creased shoulder line. Out back, the sloping rear end gets bolstered by new taillights and a prominent spoiler. Barring any more teases or leaks, we expect to know everything about the ES a week from now come Beijing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beijing Motor Show Lexus Luxury Sedan lexus es

Toyota's fuel pump recall now covers nearly 6 million vehicles globally

Toyota expanded a worldwide fuel pump recall to a total of 5.84 million vehicles for a defect that could cause the part to fail. In the United States, the total number of vehicles involved in this safety recall is now approximately 3.34 million vehicles. On January 13, 2020, Toyota announced a safety recall for 695,541 Lexus and Toyota models. In March of 2020, the Japanese automaker added an additional 1.1 million vehicles to the previous recall. Now, the largest Japanese automaker adds another 1.52 million U.S. vehicles to the recall that was first announced in January and covers numerous models built between July 2017 through September. Here is a full list of vehicles that are now included in the expanded recall: 2013-2015 Model Year Lexus LS 460; 2013-2015 Model Year Lexus GS 350; 2014 Model Year Toyota FJ Cruiser, Lexus IS-F; 2014-2015 Model Year Toyota 4Runner, Land Cruiser; Lexus GX 460, IS 350, LX 570; 2015 Model Year Lexus NX 200t, RC 350; 2017 Model Year Lexus IS 200t, RC 200t GS 200t; 2017-2019 Model Year Toyota Highlander; Lexus GS 350; 2017-2020 Model Year Toyota Sienna and Lexus RX 350 2018-2019 Model Year Toyota 4Runner, Land Cruiser; Lexus GS 300, GX 460, IS 300, IS 350, LS 500h, LX 570, NX 300, RC 300, RC 350; 2018-2020 Toyota Avalon, Camry, Corolla, Sequoia, Tacoma, Tundra; Lexus ES 350, LC 500, LC 500h, LS 500, RX 350L 2019 Model Year Toyota Corolla Hatchback and Lexus UX 200 2019-2020 Model Year Toyota RAV4 Toyota said the vehicles that have a fuel pump that may stop operating and could result in a vehicle stall, and the vehicle may be unable to be restarted. Dealers will replace the fuel pump with an improved version. Toyota's customer support is available to owners with affected vehicles by calling the Toyota Brand Experience Center at 1 800 331-4331. Related Video: Recalls Lexus Toyota Truck Coupe Crossover SUV Sedan