2007 Lexus W/parking Aid on 2040-cars

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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

2022 Lexus LS pricing up by a little and a lot

In October of last year, Lexus announced its 2022 LS lineup with a sprinkling of finespun tweaks. There were retuned spring and damper rates for a more comfortable ride, larger anti-roll bars, an "enhanced" adjustable-ride-height function to improve passenger ingress and egress, reshaped piston tops for quieter engine operation and updated transmission calibration for more motoring in the meat of the power band. Plus, Lexus Safety System+ 2.5 came standard on every model in the range, a traditional Japanese foil treatment called Haku was available for the Luxury and Executive Packages, and the swish, 23-speaker Mark Levinson audio could be be optioned on the entry-level LS for the first time. At the time, prices weren't changed from 2021. Now they have. The entry-level LS 500 starts at $77,175 after the $1,075 destination charge, a $100 bump. The LS 500 F Sport also climbs just $100, to $80,775. Sending power to the front axle on either trim requires another $3,250. The LS 500h AWD hybrid now starts at $113,075, which reflects two price increases. Lexus removed the rear-wheel drive LS 500h from the lineup, so getting into the electrified LS stratum costs $21,500 more than it did for the 2021 model year. But Lexus also added more standard equipment to the AWD hybrid and boosted the price of the 2022 LS 500h AWD by $18,025 compared to the 2021 LS 500h AWD. The flagship sedan now gets Lexus Teammate Level 2 autonomy capability with Advanced Drive and Advanced Park standard. Advanced Drive invests the executive transport with the power to execute maneuvers like acceleration and braking to follow other vehicles, change lanes, pass slower vehicles and get through certain intersections. Advanced Park does just that. The Luxury Package is also standard, its features costing at least $17,000 to add on the entry-level LS.  The non-hybrid LS will offer a nine-strong exterior color palette, some of them a $500 or $595 upcharge: Atomic Silver, Caviar, Eminent White Pearl, Iridium, Manganese Luster, Matador Red Mica, Nightfall Mica, Obsidian and Ultra White. Ultra White isn't available on the LS hybrid. The 2022 LS is expected to reach dealers in late spring.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.