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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2019 Lexus ES350 F Sport Drivers' Notes | Some F, more luxury

The 2019 Lexus ES 350 is a big step in the right direction for the Camry-sized sedan. It looks eons better than the last ES, and it has the Lexus ride and luxury to back it up. Lexus redesigned the mid-size sedan for the 2019 model year, putting it on Toyota’s TNGA platform. ItÂ’s a good place to be, as every new Toyota that has come out on this architecture is more dynamic and comfortable than the last. Lexus even went so far as to add optional adaptive shocks to the equation, which stiffens up the ride in Sport mode. Our first tester was this gorgeous, blue F Sport model, which is comparable to the one West Coast Editor James Riswick drove last year. Consumer Editor Jeremy Korzeniewski tested an ES 350 with Lexus' top Ultra Luxury package. Our blue test car came with the aforementioned adaptive suspension, but the F Sport also gains 19-inch wheels and trim-exclusive sport seats. A Sport+ driving mode is added with the adaptive suspension, as well, joining the existing Sport, Normal and Eco modes. Without options, the ES 350 F Sport is a $45,160 car. All our tester's extras brought the final price to $54,450. The most expensive addition was the Mark Levinson audio system, combined with navigation for a hefty $2,900. Blind-spot monitoring with rear cross-traffic alert costs $1,065; triple-beam LED headlights are $1,515, and the adaptive suspension is $750. A swath of unnecessary accessories balloon the price even higher, but itÂ’s still cheaper than many of the German sedans. A generously equipped car could come in right around $50,000 if youÂ’re willing to compromise on a few amenities. Editor-in-Chief Greg Migliore: IÂ’m going to zero-in on the infotainment system's touchpad, which sits to the right of the driver. ItÂ’s tricky to use, especially while driving. To be fair, I didnÂ’t spend a ton of time in this otherwise enjoyable ES 350 F Sport, but tuning the radio and toggling through the different sources (FM, XM, etc.) shouldnÂ’t require all that much education. There are redundant controls for some of the functionality, but this still isn't great. You can do a lot of things with this touchpad -- flick, zoom, scroll -- itÂ’s good in theory. But in practice, I find it annoying, and in traffic it can be distracting. There are simpler solutions that are better. Toyota has plenty of good tech hardware. The next day I drove an Avalon hybrid and had no issues with the touchscreen-operated infotainment. There was almost no adjustment period.

Toyota, Lexus to build more CUVs to meet surging demand

What was the biggest takeaway from the auto industry's 2014? Besides the fact that recalls are now a sad and mostly unremarkable part of a vehicle's life, it's that you can't be a competitive, mainstream brand in the US without a really strong line of crossovers, SUVs or pickups. We saw evidence of this as recently as Monday, when Hyundai unveiled its HCD-15 Santa Cruz Concept, and now we're seeing it again with Toyota. The company already has a comprehensive lineup of both mainstream and luxury CUVs and SUVs, although surging demand – sales were up 16 percent last year, Bloomberg reports – has led the company to increase its production tempo at the plants responsible for the RAV4 and Lexus RX. "The freeze is still in place until the end of March of 2016," Toyota's Jim Lentz told Bloomberg during this week's Detroit Auto Show, referencing the production bump at the Japanese and Canadian factories responsible for the models. "That hasn't changed. All indications are that it will lift, but right now it has not lifted." The increased sales are even spurring the brand to consider additional CUVs, including a compact that would slot in below the RAV4, Lentz told the business publication. Such a move would give Toyota a player in an increasingly competitive and important segment. In 2014 alone, mainstream brands, including Honda, Mazda, Chevrolet and Jeep, have announced brand new products destined for the compact CUV market. "We're going to have to look at how the market under RAV4 develops," Lentz told Bloomberg. "There's no question that it's going to. That's going to be the next growth spurt." Related Video: