2004 Lexus Es330 Sedan 4-door 3.3l on 2040-cars

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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

Junkyard Gem: 1990 Lexus LS 400

Imagine you're an American Mercedes-Benz salesman during the winter of 1989-1990, looking over your inventory of majestic W126-chassis 560 SELs… and then you glance across the street at that brand-new Lexus dealership and flinch at the sight of your rivals gloating over a lot full of futuristic-looking big luxury sedans priced at less than half the cost of your top-of-the-pyramid S-Class. This was how it looked when mighty Toyota, riding high just before the popping of the Japanese asset price bubble, instantly muscled its way into the American high-end luxury-car market, and the result of that six-year, 145-billion-yen development process was the original Lexus LS. Here's one of those first-year LS 400s, used up at age 32 and residing in a Denver self-service car graveyard. Toyota had been selling reasonably luxurious rear-wheel-drive Cressidas in North America since the 1978 model year (in fact, Cressida sales would continue here through 1992), and before that we got the plush Crown. Those well-built cars were very comfortable and may have swiped a few sales from Oldsmobile or even BMW, but car shoppers here had come to associate the Toyota brand with sensible small cars and Warlord Grade trucks. Honda did very well selling luxed-up Accords and Civics with Acura badges, starting in 1986, and Toyota followed up with the Lexus brand for the LS 400 (as well as the Camry-based ES 250). In Japan, where the Toyota badge went on everything from sewing machines to the Emperor's personal Century (actually, Emperor Akihito's everyday driver was a Honda Integra sedan), there was no need for a separate luxury marque and the LS 400 was sold as the Toyota Celsior. Once the Lexus brand took off globally, however, Toyota eventually began using it for home-market vehicles. You can even buy a new Lexus bicycle in Japan today! The Cressida had a big straight-six engine, but the LS had to have a proper twin-cam V8 to do battle with the S-Class, BMW 7-Series, and Audi V8 (yes, the 7-Series didn't get a V8 until later, but the 750i had a V12). Toyota had been building aluminum-block hemi-head V8s for the Crown Eight and the Century since the middle 1960s, but that was an old-fashioned pushrod design and clearly too outdated for the LS. The LS got a 4.0-liter DOHC V8, designed from scratch just for the occasion; it had six-bolt main bearing caps and made 256 horses in the 1990 version.

Toyota announces new, more efficient powertrains for 60 percent of its vehicles by 2021

In the face of increasingly strict standards on fuel economy and CO2 emissions, Toyota announced today that it's introducing a new hybrid system, a new 2.5-liter direct-injection inline four-cylinder engine, and two new transmissions – an eight- and a 10-speed. The development of all of these components will be based around the Toyota New Global Architecture, or TNGA. Development of the systems has moved forward and the new powertrains will find their way into vehicles starting next year. TNGA, like Mazda's Skyactiv technology, is a complete design philosophy that focuses on more than just a clean or efficient engine. The first vehicle to deploy the TNGA platform was the current, fourth-generation Prius. With TNGA, Toyota focused on improving handling, ride, and braking performance. The new powertrains are meant to compliment this new platform by being both engaging to drive and fuel efficient. Since TNGA can be adapted for front-, rear-, or all-wheel-drive layouts, it's capable of underpinning a number of potential products. Toyota is arguably the leader in hybrid technology, and taking lessons learned in the development of the current Prius, the automaker has developed the new Toyota Hybrid System II, or THS-II, for rear-wheel-drive applications. Performance has improved versus the outgoing model, and Toyota says efficiency, especially at high speeds, has been improved. In addition, the system's use in plug-in vehicles has been improved. For the first time, the electric motor will be able to provide direct driving power, whereas before it simply acted as a generator. The new, naturally aspirated 2.5-liter four-cylinder, like the THS-II, has been designed around the TNGA platform. Most notably, the thermal efficiency of the engine has been improved. This means a higher output and improved exhaust and cooling. The new engine, which works in both traditional and hybrid applications, will proliferate through the Toyota and Lexus lineup. Toyota's two new automatic transmissions, like the new engines, are based on the TNGA system. That means a lighter and more compact design relative to similar transmissions. The 10-speed is intended for rear-wheel-drive Lexus products like the GS and LS. The tuning has been adjusted to improve response and smooth out shifts, though it's impossible to say how much it's been improved without getting behind the wheel.