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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

2022 Lexus NX First Drive Review | Believe us, it really is all new

The 2022 Lexus NX is at once a safe evolution of the product it replaces and a significant redesign with long-lasting implications. Its dimensions and styling are so similar to the outgoing NX that you'd be forgiven for thinking it's merely a mid-cycle refresh, but indeed, it's a ground-up re-do based on new underpinnings. Sure, they're shared with every front-wheel-drive Toyota group product introduced in the past four years, but then, that's part of the "safe evolution" bit.  Now, there's nothing inherently wrong with such an approach to a new model. Although the NX has never been considered a class leader since it was introduced for 2015, it nevertheless enjoyed strong sales – you know, just like the Lexus ES, RX and name-a-Toyota – vehicles that car enthusiasts might scoff at but everyone else appreciates for their build quality, dependability, resale value and general competence.  Although, if we're talking competence, it's at least worth pointing out one element of the Lexus formula that all those loyal buyers have somehow been putting up with: the Remote Touch tech interface and the infernal touchpad that's been in use, with a few exceptions, in every Lexus since it debuted in Â… that's right, the original NX. And here's where the long-lasting implications of the all-new 2022 NX come in: Remote Touch is gone and in its place the new "Human Machine Interface" touchscreen infotainment system will be making its way through the brand. This is a very big deal, because it means a very real and annoying reason for not buying a Lexus is about to go away Â… and isn't present at all in the new NX.  That said, the new touchscreen not only represents the most important change and improvement to the NX, but the most significant missed opportunity. WeÂ’ll cover that in-depth in a followup infotainment review, but in short, the system thinks too highly of voice commands and could really use the ability to show multiple sources of information at once. Otherwise, the two available touchscreens (a base 9.6-inch unit and a 14-inch widescreen upgrade) feature a UI that's quicker, prettier and easier to use. I was able to jump into the new NX and quickly figure it all out, which definitely can't be said of other luxury systems that continue to perplex after multiple uses, including MercedesÂ’ MBUX and Remote Touch. Those trims with the 14-inch screen also pair with a unique set of steering wheel buttons.

Production Lexus NX leaks online

The first photos of the new Lexus NX crossover have leaked onto the web over a week before its official debut at the Beijing Motor Show. These pictures are pretty blurry, but there is no mistaking that they show off the Japanese luxury brand's smaller, premium CUV.
While the teaser only gave us a glimpse at its pointed strip of LED running lights and angular grille, the new image proves that the CUV is definitely not afraid of sharp edges. However, compared to the original concept, it looks almost sedate. The production version drops the knife-like side mirrors for more conventional units, and the grille appears narrower. The vertical intakes at the edges of the front are dulled slightly but still present. The NX is indeed a polarizing vehicle - we'll be interested to see it in person. After all, we've grown to like the new IS after our first, shocking reaction. We should give Lexus some credit, too, for not following the premium CUV styling herd.
Seen elsewhere, these's an exterior photo that hints at a powertrain configuration. The bumper reads NX 300h, which likely indicates that there will be a hybrid version of the CUV. This is likely the same combined 220-horsepower system with a 2.5-liter Atkinson-cycle engine and electric motor found in the IS 300h in Europe. There is no word on whether that model will be sold here. It's rumored to be offered with a new 2.0-liter turbocharged four-cylinder as well. More details about the new Lexus are expected in China later this month.