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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Junkyard Gem: 1997 Lexus LS 400

When Toyota introduced the Celsior to the world in 1989, followed shortly by Lexus LS 400-badged versions appearing in showrooms (as 1990 models) around the world, automotive-industry executives from Stuttgart to Yokohama broke out in the shaky sweats. Here was a designed-from-scratch (at the cost of over a billion bucks) luxury sedan with a six-bolt-main DOHC V8 engine, all manner of futuristic gadgetry, a super-quiet interior, intimidating build quality … and a sticker price 44% lower than that of the Mercedes-Benz 420SEL, 30% cheaper than the BMW 735i, 26% cheaper than the Audi V8, 12% cheaper than the Jaguar XJ6, and 8% cheaper than the Infiniti Q45. Sales were brisk, and the early LS 400s are finally starting to wear out in sufficient quantities that I see quite a few in the self-service wrecking yards I frequent. The second-generation LS was built for the 1995 through 2000 model years, and these machines have held together so well and depreciated so slowly that it's tough to find discarded examples (we saw the same process with the sturdy Toyota Cressida a decade or two earlier). Today's Junkyard Gem is one of those second-generation cars, now located in a Denver car graveyard. I admired the LS 400 so much that, about 10 years ago, I bought a '97 Coach Edition in Jade Green Metallic paint and (2018 LS 500 shown for scale). Because I am a hopeless car nerd, I had a Celsior grille and set of badges shipped over from Japan and installed them on my Lexus. When the 1997 Toyota Century — the first year with the ultra-smooth V12 engine — becomes import-legal in the United States next year, I plan to obtain one. My LS 400 has been extremely reliable and still hasn't reached the 150,000-mile mark, but I like to know that I can find junkyard parts for it if necessary. I went to visit this car because I was hoping to find a good set of factory wheels for my winter tires; the Blizzaks roll on some much-rashed ugly LS wheels at the moment. I passed on these Vision alloys, in part because there were only three on the car. The interior appears to have been thoroughly worn-out even before junkyard shoppers tore it apart. I don't know how many miles were on this car (because I'd have had to connect a battery to get the digital odometer to show me anything) but I'm guessing the final total would be impressive. The 1UZ-FE V8 displaces 4.0 liters and was rated at 260 horsepower.

2017 LC 500 is the future of Lexus [w/video]

The 2017 LC 500 shows where Lexus is headed. In this case it's not just a flashy grille and a big engine like earlier Lexus efforts. This time every facet of the engineering went into making the car handle better, and the styling and engineering were developed hand in hand. It won't set any sales records, but it will win a lot of eyeballs. Why is Lexus making another coupe? That's a fair question, as slow-selling two doors don't do much to improve market share. The reason for the LC is to make a statement, both in terms of style and engineering. It looks remarkably close to the 2012 LF-LC concept. And underpinning the taut styling is a new global architecture that will underpin future cars like the LS. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The LC 500 is Toyota's way of saying, yet again, that it's serious about reforming the Lexus reputation into one that include performance and style. On paper the 467-horsepower, 5.0-liter V8 (the same as in the RC F and GS F) performance claim looks like sloppy handwriting, but Lexus claims a 0-60 time of less than 4.5 seconds. Rumors abound that more power will come to the LC lineup in a few years, most likely in some kind of turbocharged form. Backing up the engine is a ten-speed transmission. Yes, ten. Lexus claims the gearbox is nearly as fast as a dual-clutch automatic, and that the overall size is smaller than some eight speed 'boxes. Underpinning the LC is an all new structure that includes carbon fiber reinforced plastic, aluminum, and high-strength steel. Torsional rigidity is said to be better than the all-carbon fiber LF A supercar. We're worried the ride could be on the stiff side, with run flat tires on both standard 20-inch wheel and the optional 21-inch wheels seen on the show car. All hope for retaining a pleasant ride lies with the suspension, which is nearly all aluminum. But as we mentioned, this car is skewed towards performance, and Michelin Pilot Super Sport tires on show car promised new levels of lateral grip for a big Lexus. What's more promising is the claim that Lexus spend triple the standard time developing the steering feel and handling. This could be the best-handling Lexus ever, but don't expect the LC 500 to be a Porsche 911 competitor. Preconceptions aside, the LC is bigger than a Carrera and that alone dictates a different character. The Lexus is closer to the Mercedes-Benz S-Class Coupe and BMW 6 Series in size.