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Toyota might stop importing certain models if tariffs imposed

In case you hadn't heard, the entire automotive industry, both domestic and foreign, is very much against the automotive tariffs proposed by the Trump administration. And while the industry is lobbying hard against such tariffs, companies are also having to consider what to do in the event they are passed. CEO of Toyota's North American operations, Jim Lentz, told Bloomberg that the company will certainly be reconsidering its strategy in the event of tariffs between 10 and 25 percent the cost of the car. He told the news outlet that, depending on how high the tariffs are, Toyota might just increase the price of some models, or stop importing them altogether. Toyota does build a large number of its cars here in the United States. The Toyota Camry, Avalon, Tundra, Highlander, Sequoia, Sienna models are all built here, as well as some Tacomas, Corolla sedans, and Lexus ES sedans. Many of those vehicles are big sellers for Toyota, too, so that's good for the company. But many other Toyotas are built outside the country. The Toyota RAV4, Prius range, C-HR, Corolla hatchback, Land Cruiser, 86, Yaris, Yaris sedan, Mirai, 4Runner, and the entire Lexus line are built in other countries. Some of these imports we're sure are safe no matter how high the tariffs might be. The RAV4 is the company's biggest seller, and the Prius sells well, too. Even if the Prius wasn't selling so well, the company would probably still sell it simply because it's an image builder. Somewhat related, we imagine Toyota would continue offering a handful of Mirais. The 4Runner, C-HR and Corolla hatchback would probably be safe, too. If these models stick around after potential tariffs are imposed, expect their prices to increase. But in the Toyota line, anything that's not selling well and has tight margins is probably doomed. Chief among them are the French-built Yaris hatchback and the Mexican-built Yaris iA sedan. Both cars have terrible sales, and being low-end cheap cars, they'll only sell worse with higher prices, and Toyota will lose money if it has to eat the tariff. The 86 is a similar situation in which it's a niche vehicle that has had weak sales and is being sold at a relatively low price. The Land Cruiser could go either way. It sells in small numbers, but it's already extremely expensive and continues to sell. Buyers might not be put off by spending some more.

Toyota and Lexus show off advanced safety research vehicle [w/video]

While Google and Audi explore the possibilities of autonomous vehicles, Toyota and its Lexus division are studying the intermediate step of vehicles equipped with a deep suite of technology that help drivers make the best decisions. Introduced at this week's Consumer Electronics Show in Las Vegas, the Lexus advanced safety research vehicle is an LS sedan fitted with three high-def color cameras to detect objects up to almost 500 feet away, 360-degree Light Detection and Ranging (LIDAR) lasers that can detect objects up to 220 feet away, three radar units to keep track of other vehicles at intersections, a precision odometer on the rear wheel, GPS that estimates orientation and an accelerometer.
Currently testing at a purpose-built 8.6 acre urban testing ground at the Higashi-Fuji Technical Center in Susono, Japan the Toyota research vehicle is being used to study how to make better drivers, as well as figuring out how to reduce crashes as the industry's journey through passive and active safety systems progresses. In the event of a crash, new rescue systems are also being tested.
Further investment is being put into the Intelligent Transportation System (ITS) that would use shortwave signals to harness information from the car and from other vehicles on the road, as well as roadside infrastructure and even pedestrians. Toyota reasons it could then build a picture of interactions and, for instance, alert the driver to a potential collision at a blind intersection.

Lexus designers create lunar transport concepts

NASA is working to put human back on the moon by 2024, the idea being to use it as a way station for the eventual colonization of Mars. Since those humans won't want to moonwalk everywhere, they'll need new transportation — the battery-electric Lunar Rover the Apollo astronauts left up there probably won't start. Designers at the European Advanced Design Studio for Toyota and Lexus created a few potential, and yes, fanciful, craft for getting around our satellite for Document Journal magazine's The Lunar Design Portfolio. The artwork joins a collection of articles by culture critics, philosophers, architects, and more about the issues confronting humanity's return to the mistress of tides. Out of the seven concepts, the Lexus creation chosen to appear in the issue is Karl Dujardin's Zero Gravity, which turns the automaker's spindle grille into a single-seater moto-like hovercraft capable of doing 310 mph. The Bouncing Moon Roller by Julien Marie attaches a wheel-like stabilizer to a gyroscope cell protected by a flexible graphene nanotube bubble meant for hopping over the terrain, whereas the Lexus Lunar Cruiser by Keisuke Matsuno serves land and sky by having wheels that can flip out 90 degrees to serve as ducted fans powering a drone capsule. Jean-Baptiste Henry's Lexus Cosmos isn't for the surface at all, with a Lexus mothership and Moon Explorator capable of solar system travel. The glass construction of the observatory in the Moon Explorator allows "group experience contemplation [of] Zero G," and there's even a "space swimming pool." The Mothership awaits a role in the next installment of A Space Odyssey, a glossy habitat for whatever life forms succeed humans. Astronauts might be able to launch from the mothership in the Lexus Lunar Mission craft designed by Yung Presciutti, using wings shaped like spindle grilles. Because all work and no play makes Jack a dull boy even in space, the Lexus Lunar is a 6x6 "massive transport vehicle designed to explore and discover the moon safely," meaning it can haul a few Moon Racers — both of which are also Presciutti's work —  a different kind of single-seater craft made to "jump, climb, race, and discover" the light and dark sides of the moon.