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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Toyota's future fuel cell vehicle lineup revealed?

Being an Olympic sponsor from 2017 through 2024 puts Toyota in the international limelight, and the company is preparing a fleet of efficient, cutting-edge vehicles just in time for the Tokyo games in 2020. At least eight new models could be on the way, according to Automotive News citing Best Car from Japan. Three of those might make use of the hydrogen fuel-cell powertrain developed for the Mirai. While many of these fuel cells are going into Japan-only vehicles, one of them could come here. Reiterating earlier rumors, Automotive News reports a hydrogen-powered Lexus LS is set for 2018. It could be even lighter than the current hybrid model, too. A similar version of the Toyota Crown would launch there in 2019 and possibly an FCEV Estima minivan, too. Beyond fuel cells, Toyota also intends to put the JPN Taxi Concept from the 2013 Tokyo Motor Show into production in time for the games, according to Automotive News. For 2017, the brand's flagship Century is also expected to adopt a hybrid V8 to replace the current V12, as well. Plus, many of its Japanese-market vans are also due for updates. All of this is certainly a massive undertaking to be ready in time, but Tokyo want to use the games as a chance to show the city as an innovative, international destination. Automotive News predicts Toyota could supply thousands of vehicles to haul all of the athletes and dignitaries around. In addition, the Japanese government wants 6,000 fuel cell vehicles on the road and 35 refueling stations up an running for the games. Related Video:

Fresh-faced Lexus NX crossover set to debut in Shanghai

The updated Lexus NX compact crossover is set to show its revised face at Auto Shanghai 2017. The NX debuted back in 2014, which means the time is prime for a mid-cycle refresh. While this won't be an all-new model, expect fresh styling both inside and out. The single teaser images shows a new headlight design and possibly a reworked grille. We don't know much beyond that. The NX, which shares a platform with the Toyota RAV4, comes with the choice of two powertrains and the option of front or all-wheel drive. The NX 200t is powered by a 235 horsepower turbocharged inline four-cylinder engine. The 300h is the requisite hybrid model. Its total system output is 194 horsepower. In addition to the updated NX, Lexus is rolling out the LS 500h for an Asian audience. The car debuted earlier this month in Geneva. Look for more photos and info after the debut on either April 19 or 20. Related Video: Image Credit: Lexus Design/Style Auto Shanghai Lexus Crossover Luxury lexus nx refresh lexus nx 200t lexus nx 300h