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Anti-EV, pro-hybrid ad from Lexus gets a whole lot wrong

Tell us if you're surprised that Toyota (through its Lexus brand) is putting out some questionable information about electric vehicles. While it's one thing for company executives to be anti-EV, it's quite another to put out obviously false information when you speak ill of plug-in vehicles, especially when you also sell them. The automaker offers the RAV4 EV and Prius Plug-In, albeit in limited numbers, First, let's look at what Lexus is saying. On the company's consumer site, in the hybrid section, there are a number of slick videos. In one ("Hybrid Overview"), Lexus makes it look like charging an EV takes four hours. That may be true in some situations, but the video shows an anonymous driver plugging a Nissan Leaf into something that looks like a AeroVironment DC fast charger, which takes around a half hour to charge. Granted, the site has a disclaimer that says, the "charge time represents the average time to charge from empty to full using typically available 240V commercial charging stations," but in everyday use, that's not something EV drivers often do. Charged EVs mentions two previous studies that show how most EV charging is done at home. Lexus knows all this, of course, but doesn't mention it. Lexus says that there are 20 states with an "established infrastructure" for hydrogen. Another video on the site, one that talks about future alternative powertrain technologies, says that there are 20 states with an "established infrastructure" for hydrogen and 37 with the same for electric vehicles. It also blatantly says that we need to consider all of the emissions from the fossil fuels used to make electricity (carbon monoxide, sulfur dioxide, etc.) but does not say anything about the fossil fuel emissions used to make hydrogen. You can see some screen grabs in the gallery or watch the video yourself. It's all blatantly one-sided, especially since the official numbers from the Department Of Energy say that there are Level 2 public EV chargers in literally every state except Alaska and only 11 public hydrogen stations in the US. Ten of them are in California, the other is in South Carolina. A Lexus spokesman told AutoblogGreen it will ask TeamOne, its ad agency, and the Lexus marketing department for clarification on where the data in the videos comes from. We will update this post when we hear back.

Japanese earthquakes send ripples through auto industry

The earthquakes since April 14 in Japan's Kumamoto Prefecture on the island of Kyushu are having aftershocks on the US auto industry, particularly for Toyota. The company shut down most of its factories in the country due to parts shortages, and the plants will be closed at least through April 23. "Decisions regarding recommencement of operation at plants in Japan will be made on the basis of availability of parts," the company said in a statement. According to Automotive News, Toyota's closed factories include a vast range of popular models in the US, including the Toyota Prius, Mirai, RAV4, 4Runner, Land Cruiser, Lexus ES, LS, IS, GS, RC, NX, RX, GX, and LX. The company's only sites in Japan that are still open build Hino trucks, Daihatsu models, and the Toyota Century limo. Toyota isn't yet sure whether these shutdowns could lead to vehicle shortages in the US. "As you can imagine, we are still reviewing the situation and working to learn more," company spokesperson Aaron Fowles told Autoblog. "While we know that production will be suspended in stages at most of our vehicle assembly facilities in Japan between April 18th and the 23rd, we do not know if they will continue production suspensions. Also, any effects to our inventory and/or sales have yet to be determined." He expects the automaker to know more in the coming days. Many of the affected Toyota plants aren't even in Kumamoto Prefecture, but major suppliers have factories in the region. For example, Aisin Seiki and Renesas Electronics both had to shutdown operations at plants in the area, according to Automotive News. Toyota isn't the only automaker affected. Nissan experienced a brief slowdown but was back to work on Monday, and Honda has suspended a motorcycle plant in the region until Friday. Mitsubishi had to close a production line due to the parts shortage, according to The Japan Times, but it didn't affect US models. "A supplier to our Mizushima plant has been impacted but they only supply an engine part for our mini car line. That line has been temporarily shut down due to that situation," spokesperson Alex Fedorak told Autoblog. "That same plant builds the Lancer and i-MiEv and there has been no impact to that line and production continues uninterrupted." Two major quakes hit Kumamoto Prefecture around Kumamoto city in the past week. The first on April 14 measured 6.4 magnitude, and a second on April 16 measured 7.3.

PSA: Toyota wants to save your life, needs an hour of your time

Toyota wrote Autoblog to ask if we could spread the word about the Takata airbag inflator recall. Defective inflators remain installed in tens of millions of cars made by 19 carmakers, with manufacture dates that go back to the year 2000. Each inflator compounds the risk of serious injury or death in an airbag-activating crash. With a new ad campaign called "in about an hour," Toyota wants to make sure that unaware owners, or overly busy owners, know they can get their Toyota, Lexus, and Scion vehicles repaired free of charge in about the time it takes to do a load of laundry. The campaign focuses on cities in three so-called Zone A states where hot, humid climates worsen the threat of the ruptured inflators: Los Angeles, Dallas, and Miami. However, every owner everywhere who cares about his life, or his child's life, should at least check to see if his car is affected. All it takes is a quick VIN entry at the dedicated recall site at Toyota.com/Recall. The results will let you know if your car is affected and, if so, locate a local dealer for the free fix. The National Highway Transportation Safety Administration said the Takata affair has become "the largest and most complex safety recall in U.S. history." The numbers so far suggest the recall covers more than 42 million vehicles and more than 60 million airbags. Autoweek keeps an updated list of Takata information, including every make and model on the recall list. Consumer Reports published a list of frequently asked questions covering issues directly related and tangential to the recall. The 19 automakers maintain pages dedicated to the issue; Fiat Chrysler lists every relevant model and how it prioritizes repairs by Zone, Honda says it offers a free rental car while owner cars are repaired, Daimler vans says its fix only takes about an hour. And of course NHTSA serves all owners with its own VIN lookup site. We encourage you to check your vehicle — the life you save could be your own. Related Video: