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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar tests autonomous vehicle technology with 100-car fleet

Jaguar Land Rover is exploring how to take autonomous vehicle technology off the paved path. But the company has plans for technology on tarmac, too. The company announced that the Jaguar division will have a fleet of 100 cars testing autonomous technologies on public roads. The testing process will cover a period of four years and begin with vehicle-to-vehicle and vehicle-to-infrastructure communication systems, along with a stereo camera system and autonomous vehicle software. These systems will work together to provide a variety of features that could make their way into future Jaguars and Land Rovers. The first feature in development is called "Roadwork Assist." The system relies on the stereo camera to create a 3D image the car's software can analyze. The software can identify road cones and other barriers associated with construction sites. The car will then alert the driver about entering the construction zone and provide some steering assistance to keep the car centered in its lane. Tony Harper, Jaguar's head of research, said that this system can reduce stress on the driver, and the technology could eventually be used to allow the car to pilot itself through construction zones. Another of Jaguar's proposed features is "Safe Pullaway," which also relies on cameras and software. The Safe Pullaway feature is designed to prevent close-proximity collisions in traffic jams and even in the garage. To do this, the car watches the area immediately ahead of it for obstacles. If the car detects something nearby while the driver adds throttle or shifts into gear, it will apply the brakes to prevent driving into the object. The final project on Jaguar's plate is its "Over the Horizon Warning" system. This will be one of the first features to rely on Jaguar's vehicle-to-vehicle communication technology. The idea is that connected cars in constant communication will give drivers additional warning of upcoming hazards, such as out-of-sight animals and slowed or stopped cars. In Jaguar's example of a stopped car, the stationary vehicle would send a signal alerting approaching cars of the situation. In turn, the approaching vehicles would trigger audible and visual warnings to drivers about the hidden car. Jaguar says that the system could also be applied to emergency vehicles. Emergency vehicles would broadcast a signal to alert drivers well before the lights and sirens get their attention. This would give emergency vehicles a faster, safer path through traffic.

Jaguars and Land Rovers to feature in 007's Spectre

James Bond may be more closely associated with Aston Martin, but Jaguars and Land Rovers have featured in 007 movies new and old. Skyfall, the most recent installment in the series, opened with Bond and Moneypenny ripping through the streets of Istanbul in a Defender and saw M being chauffeured around London in an XJ. And the upcoming feature Spectre is set to feature some of JLR's finest as well. While Bond himself will be piloting the new Aston Martin DB10, the movie will also feature a Jag and a couple of Landies. The Jaguar C-X75 concept, as we know, will be part of a chase scene against the DB10, now revealed to be set in Rome. But the movie will also include the new Range Rover Sport SVR (with what looks like some auxiliary lighting) and at least two Defenders modified by JLR Special Operations to "Big Foot" specifications with 37-inch off-road tires, upgraded suspensions and added bodywork protection. As you may recall, a couple of months ago a fleet of nine vehicles used in the film were stolen from a garage in Dusseldorf, including five Range Rover Sports. This is the first confirmation we're seeing of any of them being SVR models, or of the Big Foot Defenders being part of the mix as well. The scenes including the Land Rovers have already been filmed in Austria, and we're looking forward to seeing them all on the silver screen come November. Related Video: JAGUAR AND LAND ROVER ANNOUNCE PARTNERSHIP WITH SPECTRE, THE 24TH JAMES BOND ADVENTURE - Continuing Jaguar Land Rover's successful involvement with the Bond franchise, Jaguar C-X75, Range Rover Sport SVRandLand Rover Defender Big Foot to feature in new James Bond movie, SPECTRE - C-X75 concept vehicles will form part of spectacular chase scene in Rome Monday 9 Feb 2015 12:01 GMT: Jaguar Land Rover has announced its line-up of vehicles set to feature in SPECTRE, the 24th James Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. These will include the Jaguar C-X75, Range Rover Sport SVR and Defender Big Foot, which have been provided by Jaguar Land Rover Special Operations. The Jaguar C-X75 will feature in a spectacular car chase sequence through Rome alongside the Aston Martin DB10. The C-X75 vehicles used in filming have been built in collaboration with Williams Advanced Engineering facility in Oxfordshire, England.