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Land Rover could build a baby Defender on a platform sourced from BMW

The collaboration between BMW and Jaguar-Land Rover started out small, it was originally limited to motors for electric cars, but it might not stay that way for long. The Tata-owned British sister companies will allegedly rummage through Munich's sizable parts bin to build nearly half a dozen cars scheduled to come out during the 2020s. According to a report by British magazine Autocar, Jaguar has started designing two small cars that will join its growing family of Pace-badged soft-roaders. They'll be new additions to the firm's portfolio, not replacements for existing cars. One will be a regular crossover, while the other will be a swoopier, form-over-function four-door model ostensibly marketed as a coupe. Both will slot at the very bottom of the Jaguar portfolio, below the already pretty small E-Pace, in a growing market segment where the competition is fierce, and profit margins are thinner than an i3's tires. Here's where BMW apparently comes in. Instead of developing a platform from scratch, the two crossovers could ride on the hybrid-ready, front-wheel drive FAAR architecture found under the third-generation 1 Series hatchback and the upcoming 2 Series Gran Coupe. If we believe an earlier report claiming Jaguar and BMW will also share engines, most of the hardware found under the sheet metal will have German genes. All-wheel drive will certainly be available, and it could also come from BMW. The same platform -- and, presumably, the same engines -- would provide the basis for a Land Rover-badged model positioned in the same segment. Autocar learned it will be to the next-generation Defender (pictured) what the Mercedes-Benz GLB is to the G-Class. Some key design cues will carry over, but the two models will share absolutely nothing under the sheet metal. The soft-roader could resurrect the Freelander nameplate when it goes on sale during the 2020s. Looking even further ahead, the front-wheel-drive platform the next Mini Countryman and X1 will utilize could find its way under the replacements for the next Range Rover Evoque and Discovery Sport. These plans could very well change; the Evoque and the Disco Sport barely entered their second generation, so they're not due for a replacement until the second half of the coming decade. While neither company has confirmed or denied the report, the partnership makes sense from a business standpoint.

Jaguar Land Rover invests $1.5B to build factory in Slovakia

Jaguar Land Rover will invest 1 billion pounds ($1.5 billion at current rates) to build a new factory in Nitra, Slovakia. Construction will commence in 2016, and the site will have an initial capacity of 150,000 vehicles a year when the first of them roll out in late 2018. JLR expects to employ 2,800 people there. JLR won't yet say what vehicle it will build in Slovakia, other than it will be an all-new aluminum model. The 2018 timing for the plant's start of production seems to coincide with the launch of the radically different next-gen Land Rover Defender, though. Earlier reports suggested that JLR also considered locations in North America, particularly Georgia, and Europe for the new factory. However, the company signaled the Slovakia choice earlier this year when it signed a letter of intent with the government there in August. The automaker then did a final feasibility study before committing to the site. The new factory continues JLR's recent manufacturing expansion. The company opened an engine plant in the UK last year and a factory in China. There will also be one soon in Brazil, and it will reportedly bid to buy the Silverstone Circuit as a new headquarters. JAGUAR LAND ROVER CONFIRMS NEW FACTORY IN SLOVAKIA • New world-class premium manufacturing facility confirmed in Nitra • The next stage of the Company's plans for sustainable global growth • Today's announcement also supports long-term investment in the UK Bratislava, Slovakia – Jaguar Land Rover has confirmed that it will be the first British carmaker to open a manufacturing facility in Slovakia. The announcement follows an agreement between the company and the Government of the Slovak Republic to build a new plant in the city of Nitra, western Slovakia. The new world-class GBP1 billion premium manufacturing facility will eventually employ around 2,800 people. Today's announcement follows Jaguar Land Rover's recent confirmation to double its investment in its engine plant in the UK to almost GBP1 billion – the largest injection into a new British manufacturing plant in decades creating several hundred new jobs. Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover commented, "Jaguar Land Rover is delighted today to welcome Slovakia into our family. The new factory will complement our existing facilities in the UK, China, India and Brazil and marks the next step in the company's strategy to become a truly global business.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.