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Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

BMW and Jaguar Land Rover to jointly develop electric car tech

FRANKFURT – BMW and Jaguar Land Rover on Wednesday said they will jointly develop electric motors, transmissions and power electronics, unveiling yet another industry alliance designed to lower the costs of developing electric cars. Both carmakers are under pressure to roll out zero-emission vehicles to meet stringent anti-pollution rules, but have struggled to maintain profit margins faced with the rising costs of making electric, connected and autonomous cars. "Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market," said BMW board member Klaus Froehlich. BMW and Jaguar Land Rover said they will save costs through shared development, production planning and joint purchasing of electric car components. Both companies will produce electric drivetrains in their own manufacturing facilities, BMW said. The BMW Jaguar Land Rover pact comes as rivals FiatChrysler and Renault explore a $35 billion tie-up of the Italian-American and French carmaking groups. Nick Rogers, Jaguar Land Rover's engineering director said, "We've proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products." BMW was in talks with rival Daimler about developing electric car components but was also in discussions with Jaguar Land Rover, a company it once owned, to explore an alliance on engines. BMW already has a deal to supply an 8 cylinder engine to Jaguar Land Rover. Carmakers are increasingly open to sharing electric car parts because the technology is expensive and because customers no longer buy a car based on what engine a vehicle has. "Carmakers are much less precious about sharing electric car technology because it is much harder to create product differentiation with electric car tech. They all accelerate fast, and everybody can do quality and ride and handling," according to Carl-Peter Forster a former chief executive of Tata Motors and a former BMW executive. Jaguar Land Rover is still run by former BMW managers, including Ralf Speth the company's chief executive who spent 20 years at BMW prior to joining JLR, and Wolfgang Ziebart, the engineer who oversaw Jaguar's I-Pace electric car program, who is a former head of research and development at BMW.

Jaguar reportedly prepping fully electric F-Pace

Tesla might want to take a look over its shoulder because there could be a cat catching its Model X in a few years. Jaguar reportedly has a fully electric vehicle under development that is possibly based on the upcoming F-Pace crossover, and it could be on sale in Europe as soon as 2018. Autocar cites anonymous "well-placed industry sources" as the foundation for the rumor and believes that Jag's future CUV would be the most likely recipient of the new powertrain. The battery electric technology would reportedly be shared with the brand's partners at Land Rover to keep costs down, and a range of around 300 miles would be the target. The F-Pace is reportedly already being prepped with a number of drivetrain options. JLR's latest 2.0-liter turbocharged four-cylinder and supercharged 3.0-liter V6 are likely choices. However, a hybrid version is rumored, as well. JLR has been taking baby steps towards electrification for quite some time. Perhaps the biggest example was the introduction of the Range Rover Hybrid, but Land Rover has also been rumored to have an EV version of its flagship SUV under development too. The company already tested several electric Defenders, as well. From Jaguar's camp, the automaker recently trademarked the EV-Type name in the US and Europe, and its C-X75 concept had a very interesting hybrid system. The reason for all of this EV development from the Brit brands is to adhere to constricting emissions rules around the world, according to Autocar. The EU is moving to real world testing possibly as soon as 2017, and US regulators continue to work towards cleaning up the cars here, too. News Source: Autocar Green Jaguar Land Rover Emissions Crossover Electric Luxury jaguar land rover jaguar f-pace jlr