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European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.

Jaguar Land Rover undergoes $3.2 billion turnaround plan as sales slump

MUMBAI — India's Tata Motors on Wednesday announced a turnaround plan for its luxury car unit Jaguar Land Rover, which has been hit hard by trade tensions between China and the U.S., low demand for diesel cars in Europe and worries over Brexit. Under "Project Charge," Tata Motors said it plans to cut costs and improve cash flows at Jaguar Land Rover (JLR) by 2.5 billion pounds ($3.2 billion) over 18 months. JLR also plans to launch several new vehicles, including the Jaguar I-Pace and the new Range Rover Defender over the next few years and will offer a hybrid or full-electric version of all its models by 2020. "Together with our ongoing product offensive and calibrated investment plans, these efforts will lay the foundations for long-term sustainable growth," JLR CEO Ralf Speth said after Tata Motors reported a quarterly loss. JLR has trimmed its pre-tax profit expectations for the current fiscal year ending March 31, 2019, and expects to break even, Speth said, versus an earlier target of profit growth. As part of the turnaround plan, JLR will first focus on cash-saving "quick wins" like reducing non-product investments and speeding up asset sales, Tata Motors said in an investor presentation. In the near term it will improve efficiency in areas including purchasing and material cost, manufacturing, logistics and people, and will focus on strategic and non-core asset sales. JLR has already reduced the number of production days at its UK plants in Castle Bromwich and Solihull. The company said in its presentation it has saved 300 million pounds since it initiated the turnaround plan six weeks ago and is working on 500 ideas for the future. Tata Motors reported a loss of 10.49 billion rupees ($141.9 million) for the July-September quarter, compared with a profit of 24.83 billion rupees in the year-ago period. That was worse than the estimate of a loss of 2.40 billion rupees, according to Refinitiv data. JLR reported a loss of 101 million pounds during the quarter and its margin on earnings before interest, tax, depreciation and amortization (EBITDA) fell 130 basis points to 9.9 percent. Retail sales of its Jaguar sedans and Land Rover sport utility vehicles (SUVs) fell 13.2 percent to about 130,000 units, hurt particularly by tariff changes in China and escalating trade tensions. Demand in China remained muted even after the country cut import tariffs for cars and car parts to 15 percent for most vehicles from 25 percent from July.

Jaguar teases four-door EV grand tourer; electric Range Rover orders open this year

Jaguar just revealed a few vital details about a new EV it says will be revealed by the end of 2023, and Land Rover shared a little update about its upcoming electric Range Rover, too. Starting with the Jag, JLR — the new, official name for Jaguar Land Rover — announced that its next electric vehicle will be a four-door GT car. The image above is the teaser the company provided. Power output will be greater than any previous Jaguar, with the current record holder being the XE SV Project 8 at just over 590 horsepower. Range is claimed to be about 430 miles on a full charge (Jaguar doesn't specify the test cycle type), but that number could be different (and likely lower) here in the United States once EPA testing takes place. Jaguar says the grand tourer will debut its new in-house EV platform that is officially named JEA, which is unrelated to the electric XJ that was scrapped a couple years ago. And lastly, Jaguar says the vehicle will start at GBP100,000 in Great Britain. Pricing for the United States wasnÂ’t estimated, but a direct conversion at todayÂ’s rates puts it at about $124,000. Considering the price point, power level and range, this Jaguar is shaping up to be a potential Porsche Taycan competitor. The single teaser image at the top of this post suggests the same, as the photo shows a car with a fast-sloping roofline and wide, bulging fenders. ItÂ’s an exciting teaser, as it pretty much confirms that Jaguar will be coming in hot with a spicy-looking electric four-door. The last detail about this Jag confirmed today is its production site, as Jaguar says it will build the vehicle at its Solihull plant in the West Midlands, England. As for the Range Rover news, weÂ’ve known an electric Range Rover was on its way, now we know that the vehicle will launch in 2025. JLR says it will begin accepting orders for the electric Range Rover later this year, but didnÂ’t set an official date. The electric Range Rover will be built at JLRÂ’s Halewood plant in Merseyside, England. Those are all the details we know about today, but expect more teasers and information leading up to the reveal of these new EVs later in 2023. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.