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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Land Rover plotting high-performance Disco Sport, Evoque

Jaguar Land Rover is getting serious about performance with its new SVR line of high-output machinery. We've already seen the Range Rover Sport SVR, and we're anticipating more to follow with SVR versions of the new Jaguar XE, Range Rover LWB, outgoing Land Rover Defender and plenty more. The lineup will eventually include performance versions of most, but not all of the British automaker's products. But while the smallest Land Rovers may not get the full-on SVR treatment, JLR reportedly has something in the works. According to Australian website Motoring, Land Rover is watching the segment and considering its options. It sees Audi with its SQ5, BMW planning performance versions of the X3 and X4, and Mercedes plotting an AMG version of the GLC that's set to replace the GLK. The question is just what Land Rover will do. Both the Discovery Sport and Range Rover Evoque are based on the same D8 platform that incorporates transversely mounted inline-fours, so fitting something larger might be prohibitive, but a high-output turbo version of the new Ingenium four-cylinder engine design could do the trick. Considering what the likes of Volvo and Mercedes have managed to do with their high-strung turbo fours, Land Rover's approach could prove to be no slouch at all – even without the 5.0-liter supercharged V8 powering the flagship SVR models. In related news, Autovisie – the automotive section of Dutch newspaper De Telegraaf – projects that an SVR version of the Jaguar F-Type will be among the high-performance models coming up next. Slotting above the F-Type R with its 550 horsepower, the F-Type SVR will be even more powerful. The Project 7 speedster packaged a 575-hp version of the same supercharged V8, potentially pointing the way forward for future SVR models. Featured Gallery Land Rover Range Rover Evoque Autobiography View 17 Photos Related Gallery 2015 Land Rover Discovery Sport View 16 Photos News Source: Motoring.com.au, AutovisieImage Credit: Land Rover Jaguar Land Rover SUV Performance jaguar land rover svr

Win an electric car and celebrate Earth Day

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Enter to win this giveaway or any other Omaze experience now through April 23, 2021 and receive 500 extra entries into any campaign plus a chance to win $10K with code GOGREEN500. Simply add the discount at checkout. Whether you like it or not, there will come a day when most, if not all of us, will be driving electric cars. For some of us that day can't come soon enough, and in honor of Earth Day we've put together a list of our favorite car giveaways so you can save some green while being green.  Win a 2021 Porsche Taycan Turbo S and $20,000 - Enter Here If there’s one thing Porsche is good at, itÂ’s making fast, beautiful cars, and the Taycan Turbo S is no exception. Making 750 horsepower, 774 lb-ft of torque and a top speed of 161 miles per hour, punching the accelerator will surely throw you back in your seat. In fact, its 0-60 time of 2.6 seconds matches that of the quickest Porsche 911 ever made, the Turbo S. The difference between this Taycan Turbo S and that 911 Turbo S, of course, is that the only reason youÂ’ll ever need to stop off at a gas station is to fill up on snacks. That and the fact the Taycan doesn't actually have a turbo anywhere in the car. We wouldnÂ’t be reaching for a bag of FlaminÂ’ Hot Cheetos, though, because this incredibly comfortable leather interior is immaculate, and weÂ’d hope to keep it that way. Enter here for a chance to win this prize worth $220,000. Win a Himalaya Land Rover Defender 110 EV and $20,000 - Enter Here The Land Rover Defender is an icon: an intense, luxurious off-roader that turns heads and can crawl up nearly anything. The problem? For the past 20+ years it hasn't been available in the United States and it's never been what youÂ’d call environmentally friendly. But this Defender is different. ItÂ’s vintage, restored by Himalaya and itÂ’s all-electric. At 275 horsepower, you wonÂ’t be thrown back in your seat, but the 406 lb-ft of torque helps make this an incredibly capable rock crawler.