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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar may join the FWD, small-car parade

Was it right for Chevrolet to detune the 1975 Corvette's base engine to 165 horsepower? Was Aston Martin wrong to make the Toyota iQ-based Cygnet? Is BMW crazy to be testing the new 1 Series with three-cylinder engines and front-wheel drive? It seems now, just as in the 1970s and 1980s, that emissions regulations and social considerations are driving some automakers to adopt unbefitting practices to maintain acceptance in the eyes of governments and consumers. Jaguar has jumped on the bandwagon, and is considering development of small, frugal, front-wheel-drive cars to help lower Jaguar Land Rover's average vehicle CO2 levels in light of tightening European emissions regulations, Autocar reports.
By 2020, the European Union expects the model range of every manufacturer to average 95 grams per kilometer, which is a new law passed by the European Parliament in April. Manufacturers who make more than 300,000 vehicles per year must meet these targets, and JLR is expected to be producing up to 700,000 vehicles per year by then. CO2 regulations after 2020 will only get stricter, as EU politicians already are talking about lowering CO2 levels to between 68 g/km and 78 g/km. (To put that in perspective, Autocar posits that driving a fully charged electric vehicle in Europe produces about 75 g/km when factoring in the power-generation infrastructure.)
Jaguar has some choices here, but so far they all have drawbacks. It could develop a new, compact chassis architecture for a line of compact vehicles, but the investment required for such a project could be prohibitively expensive. Jaguar has been looking into using the Land Rover Evoque platform for a small SUV, Autocar reports, but Land Rover brand manager John Edwards raises issue with such a plan, saying it may not be financially feasible.

Watch thieves dressed like ninjas hit dealership, steal $583,000 worth of Land Rovers

WAUKESHA, Wis. — A group of teenagers believed to be from the Chicago area broke into a luxury car dealership in Wisconsin and drove off with nine vehicles worth more than a half-million dollars, police said. Sunday's heist at a Jaguar-Land Rover dealership in Waukesha was captured on surveillance camera footage showing nine masked suspects filing into the dealership before each drives off in a car in the city about 19 miles (30.5 kilometers) west of Milwaukee. The video also shows one car being backed up and smashed through an overhead service door. Waukesha Police Capt. Dan Baumann said the suspects broke into the dealership about 6 a.m. Sunday, found where its car keys were stored and then activated those key fobs to find the cars they stole. “Nine subjects went out and throughout there looking for keys. One person finds where the keys were hidden and then starts to disseminate those to his friends,” Baumann told WISN-TV. The nine vehicles are valued at more than $583,000, he said. One suspect, a 17-year-old Chicago boy, was arrested Sunday in the southern Wisconsin community of Pleasant Prairie after the stolen vehicle he was driving crashed along Interstate 94 during a police pursuit. He was being held at the Waukesha County Jail on a $50,000 bond and faces burglary, theft and criminal damage to property charges, Baumann said. Police said Sunday that the suspects are believed to be “an organized crime group of teenagers from the Chicago area.” Baumann said Friday that all or most of the teen suspects are known to members of a police task force in southern Wisconsin and northern Illinois and police in that two-state region were still searching Friday for the eight other suspects. Six of the nine stolen vehicles have been recovered — four in Chicago, one in the Chicago suburb of Deerfield, and one in Wisconsin after the highway crash that led to the 17-year-old's arrest, he said.