2021 Land Rover Range Rover P525 Hse Westminster Edition Lwb on 2040-cars

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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar Land Rover looks to hire hundreds of laid-off tech workers

LONDON — Laid off tech industry workers in Britain could find a new home at Jaguar Land Rover (JLR), as the 100-year-old luxury carmaker looks to hire hundreds of engineers to help develop electric car technology. The carmaker, which wants to become an "electric-first" business from 2025, on Friday announced a jobs portal for displaced tech workers to fill 800 roles spanning self-driving, electrification, machine learning and data science. The company said it believed workers leaving big tech groups like Amazon were most likely to have the required skills to fill new roles in Britain, Ireland, the United States, India, China and Hungary. The majority of the jobs will be in Britain. The hiring drive comes after thousands of layoffs in recent weeks at U.S. tech firms including Twitter, Meta and Amazon, some of which have offices in London and Dublin, Ireland. "Our digital transformation journey is well underway but being able to recruit highly skilled digital workers is an important next step," Chief Information Officer Anthony Battle said in a statement. JLR last year announced an electrification strategy under which all Jaguar cars would be fully electric by 2024 and an electric option would be offered across its entire portfolio including Land Rover. The company is owned by India's Tata Motors. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Hirings/Firings/Layoffs Jaguar Land Rover Technology Electric

Watch thieves dressed like ninjas hit dealership, steal $583,000 worth of Land Rovers

WAUKESHA, Wis. — A group of teenagers believed to be from the Chicago area broke into a luxury car dealership in Wisconsin and drove off with nine vehicles worth more than a half-million dollars, police said. Sunday's heist at a Jaguar-Land Rover dealership in Waukesha was captured on surveillance camera footage showing nine masked suspects filing into the dealership before each drives off in a car in the city about 19 miles (30.5 kilometers) west of Milwaukee. The video also shows one car being backed up and smashed through an overhead service door. Waukesha Police Capt. Dan Baumann said the suspects broke into the dealership about 6 a.m. Sunday, found where its car keys were stored and then activated those key fobs to find the cars they stole. “Nine subjects went out and throughout there looking for keys. One person finds where the keys were hidden and then starts to disseminate those to his friends,” Baumann told WISN-TV. The nine vehicles are valued at more than $583,000, he said. One suspect, a 17-year-old Chicago boy, was arrested Sunday in the southern Wisconsin community of Pleasant Prairie after the stolen vehicle he was driving crashed along Interstate 94 during a police pursuit. He was being held at the Waukesha County Jail on a $50,000 bond and faces burglary, theft and criminal damage to property charges, Baumann said. Police said Sunday that the suspects are believed to be “an organized crime group of teenagers from the Chicago area.” Baumann said Friday that all or most of the teen suspects are known to members of a police task force in southern Wisconsin and northern Illinois and police in that two-state region were still searching Friday for the eight other suspects. Six of the nine stolen vehicles have been recovered — four in Chicago, one in the Chicago suburb of Deerfield, and one in Wisconsin after the highway crash that led to the 17-year-old's arrest, he said.