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Jaguar Land Rover gives Lyft $25M and a fleet of cars

Lyft recently raised $600 million in a massive funding round, and now we know that $25 million of that came from Jaguar Land Rover, via its mobility services subsidiary InMotion. The car maker's investment in Lyft goes beyond just funds, however; it's providing Lyft drivers with a fleet of Jaguar and Land Rover vehicles as part of the tie-up, and it's also going to work with the ride-hailing tech company on autonomous vehicle testing. This is yet another high-profile partner for Lyft after a spate of recent new collaborators, including Waymo and, just last week, Nutonomy. Now, Jaguar Land Rover is also joining the company's Open Platform for autonomous cars: The collaboration with InMotion will see the Jaguar Land Rover-owned company "develop and test its mobility services, including autonomous vehicles" using Lyft's platform. Lyft's ability to rapidly bring on a lot of partners in the car maker space, specifically around autonomy, may have a lot to do with rival Uber's ongoing problems, which now also include mounting calls for CEO Travis Kalanick to step back, at least temporarily, from his leadership role. Lyft has also been pretty clear about seeking to partner on autonomy, rather than pursue its own tech, which is likewise different from Uber's current approach. Uber, too, has brought automakers to the table around self-driving services and making use of its ride hailing platform for mobility service offerings. Both Uber and Lyft seem interested in being the layer that connects riders and these future services, and for automakers, it means leaving a complex and challenging part of the picture to partners with experience and expertise, rather than having to spin up that part of the tech business themselves. The fleet provision in the deal is also interesting, and suggests the partnership between the two could involve more strategic cooperative service offerings ahead of the advent of commercial self-driving tech. Lyft gaining more ground among automakers beyond longtime partner GM also explains why it was reported that the ride hailing company turned down overtures regarding a potential acquisition by the Detroit-based automaker.Written by Darrell Etherington for TechCrunch.Related Video:

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

JLR shares backstage 'No Time to Die' Range Rover Sport SVR carnage

James Bond's latest adventures will take him to Norway and Scotland, as seen in the trailer for the upcoming "No Time to Die." Somewhere along the way, the British spy encounters a pair of Range Rover Sport SVRs, the ultimate high-performance SUV from JLR's Special Vehicle Operations division in one of the movie's centerpiece car chases. Now, the company has given us a behind-the-scenes look at its filming, and the automotive carnage that ensues. The filmmakers wanted to take a Bond action sequence off-road, and chose the Range Rover Sport SVR as the the bad guys' pursuit vehicle. Armed with a JLR product placement deal (Bond drives a new Defender in another part of the movie) the henchmen had no qualms picking one of the most expensive things on the menu. Unfortunately, that also makes is a bit hard to watch when machines that start at $115,000 are totaled as they careen through the air or roll onto their roofs. The SVRs share a 5.0-liter supercharged V8 with the Jaguar F-Type SVR and are the most powerful vehicles in the Land Rover portfolio. With 575 horsepower and 516 pound-feet of torque on tap, translating to a 0-60 time of 4.3 seconds, they're the perfect weapon for chasing a super-spy down a dirt road. As for Bond himself, 007 makes his escape in a decades-old yellow Toyota Land Cruiser Prado. Specifically, it's a 90-series, a smaller version built from 1996 to 2002 that was never sold in the U.S. but remains popular in other parts of the world. The most powerful engine had just 190 horsepower from a 3.4 liter V6 shared with the similar-era 4Runner. Despite the power discrepancy, Bond manages to dispatch the Range Rovers in spectacular fashion. Wait, this is a Range Rover promo, right? "All the stunts are for real, there's nothing that's CGI'ed," said Neil Layton, the film's action vehicle coordinator. "So to make the cars more dramatic on the screen, we had to turn off a lot of safety feature aids that's on there." Interestingly, another non-JLR product shows up in the video as well. The camera car is a blacked out (to minimize reflection in other cars) Ford F-150 Raptor outfitted with a massive rooftop boom. "No Time to Die" is hits the screens on October 8. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.