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Jaguar Land Rover to cut $6.8 billion in costs

Jaguar Land Rover reduce costs by $6.8 billion and will push annual production volume to 1 million vehicles under a secret project called Leap 4.5, according to Reuters. The British automaker wants to achieve these ambitious goals by the end of the decade to compensate for the changing market in China and to counteract the price of meeting stricter emissions standards around the world. Leap 4.5 won't mean firing workers or cutting the automaker's $4.5 billion annual research budget. JLR will instead find savings by underpinning more models with modular platforms and by adjusting its supply chain. Future factories like the one in Brazil and the proposed plant in Slovakia also won't be affected by the new strategy. Globally, JLR continues to grow, and deliveries are up two percent through October 2015 to 390,965 vehicles. Business just last month was up 24 percent year-over-year to 41,553 units. However, the auto market's downturn in China has taken a bite out the automaker's success because volume dropped there 32 percent in the third quarter, Reuters reported. A global volume of 1 million vehicles will mean more than doubling 2014's 462,678 deliveries, but JLR has made significant investments to boost production recently. In addition to the future factories, it opened its first plant in China last year and an engine assembly site in the UK. The company also signed a deal with Magna Steyr in 2015 to build an upcoming model in Austria. Related Video:

New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

2020 Land Rover Defender vs. 2020 Jeep Wrangler: How they compare on paper

For ages, the Jeep Wrangler has had the serious off-road SUV market in America all to itself, especially when it comes to two-door variants. But competition is coming, and the first on its way is the 2020 Land Rover Defender, which was just revealed at the Frankfurt Motor Show. Each packages retro looks and impressive off-road capability, but does one have an advantage? We decided to take a look into each SUV's specifications and compare them on their engines, drivetrains, interior space and towing among other things, to see how they stack up. Since both SUVs are offered in two-door and four-door versions, we've made sure to feature both versions. You can find all the vital stats in the chart below, followed by more in-depth analysis. Engines and drivetrains The Land Rover is the clear high-performance option of these two SUVs. Its base turbocharged 2.0-liter four-cylinder, offered only in the four-door Defender 110, is more powerful than either of the gas engines offered on the Jeep Wrangler. The Wrangler's four-cylinder matches it on torque, at least. The optional turbocharged 3.0-liter inline-six in the Defender makes over 100 more horsepower and pound-feet of torque than either Jeep gas engine. But if you're looking for diesel propulsion, along with its associated torque and fuel economy, the Wrangler will be your only option. Final specs haven't been released, but in the Ram 1500, the same engine makes 260 horsepower and 480 pound-feet of torque. Fuel economy hasn't been announced for the Land Rover or the diesel Wrangler. But if fuel economy is a concern, the four-cylinder Wrangler is the most frugal of the SUVs we have numbers on. As for transmissions, the Wrangler is your only choice if you have to have a manual. It's available on both the two-door and four-door models, but only with the V6 engine. If you don't mind an automatic transmission, both SUVs come with variations on the ZF eight-speed auto. Getting the power to the wheels is another area where these two SUVs diverge. The Jeep is very traditional with a standard selectable four-wheel-drive system with two-wheel drive, and low- and high-range four-wheel drive modes. On the Sahara, there's an available full-time four-wheel drive mode, but the other modes are still available. On the Land Rover, you get full-time four-wheel drive, the same kind used on the Land Rover Range Rover.