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Jaguar Land Rover says key models in short supply, some have six-month wait lists

Care for a bit more proof that the Jaguar Land Rover portfolio of vehicles is the best it's ever been? Well, the Indian-owned pair of brands saw a record year in 2013, while 2014 has seen a 14-percent increase in sales. The crazy thing is, though, is that figure could be even higher, provided the company had the production capacity.
JLR is running a six-month waiting list on two of its most popular models, the Range Rover Sport (above) and Range Rover. According to Mark White, the company's chief technologist for body engineering, the blame can be placed on the paint shop at the company's Solihull factory, in the UK.
"We will probably max out the paint shop before we max out the body shop. Putting the second body shop in has given us the flexibility to ebb and flow the different models that go through there and meet the capacity demands we've got," White told Automotive News. "However, you always hit a bottleneck somewhere. And the paint shop is probably going to be the next biggest obstacle."

Jaguar Land Rover to skip 2016 Detroit Auto Show

Jaguar Land Rover won't attend the 2016 Detroit Auto Show in January because the automaker will shift its focus to other international shows instead, the company confirmed to Autoblog. "Following a review of our global consumer engagement program, the decision has been made not to exhibit at the Detroit show in 2016," said a company spokesperson told Autoblog. The story was first reported by Automotive News. JLR will continue to attend other US auto shows in Chicago, New York, and Los Angeles; plus those abroad in Geneva, Frankfurt, Paris, Beijing, and Shanghai. "We recognize that the Detroit show is a world-class Tier 1 auto show, however, we have had to make this decision to sharpen our focus as indicated," the spokesperson said. Detroit Auto Show PR Manager Max Muncey told Autoblog that the organizers already knew JLR wouldn't be there. "We are in discussions with other automakers to fill that spot," he said about using the open space. The show expects 70 percent of the floor plan in 2016 to be different from last year. The automaker used the 2015 Detroit Auto Show to announce diesel versions for several models, and it revealed the name for the Jaguar F-Pace there. JLR reportedly now has a plan to cut the equivalent of $6.8 billion in costs without firing workers and increase production to a million annual deliveries by the end of the decade. Related Video:

Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video: