2012 Land Rover Range Rover Evoque Pure Sport Utility 2-door 2.0l on 2040-cars

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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Range Rover versus Mercedes-Benz: Which makes a more appealing SUV?

From time to time — truth be told, all the time — the Autoblog staff enjoys a good debate on the merits and demerits of the cars and trucks we drive each week. This week, we spent some time in a brand-new Land Rover Range Rover Supercharged SUV, a model some of us think sits at the pinnacle of the luxury utility vehicle segment. Others disagree. The following is a real-life online debate that took place over the course of a few hours. Have a read, and feel free to take sides. There's a poll at the end so you can make your voice heard. Consumer Editor Jeremy Korzeniewski: Strange as it may sound, Jeremy Clarkson and I have a few things in common, most obvious of which is that we share a given name. But we also both love cars so much that we decided to turn our automotive passion into a career — with varying degrees of success, of course — and we both have come to realize over time that there's no point in trying to topple the Land Rover Range Rover as the world's best luxury off-road utility vehicle. Thing is, this universal truth isn't quite as universally shared as I think it should be. In fact, my esteemed colleague Alex Kierstein believes that Mercedes-Benz makes the most desirable four-wheel-drive off-road vehicles. He's clearly wrong, but I feel obligated to let him explain his choice, though it won't go without a rebuttal. Senior Editor Alex Kierstein: That's correct, and so am I in this regard. I'm sorry, Jeremy, but it's an irrefutable fact that Mercedes-Benz is doing the best interiors in the business now. And the interior is where you're going to spend most of your time, at least when the thing's running. The Range Rover's interior simply isn't as special, and frankly it'll be in the shop enough that you won't enjoy it. Now, stepping into pretty much any contemporary Mercedes sedan interior is a "wow" moment. They seem special — posh, exclusive, luxurious. The SUVs, all older vehicles coming due for total redesigns at some point in the future, are lagging a bit, but it's still a premium and upscale experience. Especially since performance is almost academic at this point. Anything in this class is going to be powerful, almost absurdly so. So why not go for the one that makes you feel like royalty, rather than your mechanic? JK: I just want to point out that it was you who brought reliability into this discussion.

Germans, Brits and Ferrari's new V12 SUV | Autoblog Podcast #748

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. With the Detroit Auto Show now in the rearview, focus shifts to news that crept up outside of the North American spotlight. The two talk about the new Ferrari Purosangue SUV, then pivot to a discussion about the future of the Dodge Charger and Challenger based on rumors of a new assembly facility. Next, they discuss what they've been driving recently. Byron leads off with anecdotes from his trip to Spain to drive the 2023 Range Rover Sport and his weekend with the VW GTI SE. Next, Greg talks about the ups and downs of the BMW X3 M Competition and Mercedes-Benz GLE450 Coupe. After that, they spend your money; this week's is a whopper.   Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #748 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Ferrari Purosangue SUV revealed: V12 power, big price tag, surprisingly pretty Dodge Charger/Challenger production moving to Windsor? Cars we're driving 2023 Land Rover Range Rover Sport 2022 Volkswagen GTI SE 2022 Mercedes-Benz GLE 450 2022 BMW X3 M Competition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Ferrari Purosangue revealed